Best Western Rewards Ranks in the Top 3 in Overall Customer Satisfaction with Hotel Loyalty/Rewards Programs by JD Power

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Best Western Rewards has emerged as one of the powerhouses among hotel loyalty programs in recent years.

Today’s top 3 ranking is a tremendous move up for Best Western Rewards from previous surveys and demonstrates the investment we have made in our loyalty program in an effort to reward our customers. said Dorothy Dowling, senior vice president of marketing

Best Western International’s guest loyalty program Best Western Rewards®, has been recognized as one of the top three hotel loyalty programs according to the J.D. Power 2015 Hotel Loyalty/Rewards Program Satisfaction Report℠ released today.

“Today’s top three ranking demonstrates the long, impactful journey we have taken to listen to our customers and design a loyalty program that works for them. We’re honored to have been named an industry leading program by J.D. Power,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International.

Best Western Rewards has emerged as one of the powerhouses among hotel loyalty programs in recent years. In addition to today’s top three ranking by J.D. Power, Best Western Rewards was also recently recognized by U.S. News & World Report as one of the top three hotel loyalty programs. Offering the lowest redemption thresholds for awards, the Best Western Rewards program has continued to be one of the industry’s most generous rewards programs for more than 25 years.

Best Western Rewards is one of the few truly international hotel rewards programs. Points never expire and can be earned and redeemed at any of the brand’s 4,000-plus hotels worldwide with no blackout dates. Best Western Rewards members can also take advantage of several generous promotions offered throughout the year.

Along with free hotel nights, members can redeem points for dining, shopping and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s award winning Status Match… No Catch® program will match members’ elite status in any other hotel loyalty program free of charge, making it that much easier for frequent travelers to cash in on the program’s wide range of benefits.

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Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY℠, Vīb℠ and BW Premier Collection℠. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 24 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, three consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.

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*Numbers are approximate and may fluctuate.

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Laura Cherry
Best Western International, Inc.
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Allison + Partners
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