VOLOOM Selected as 2015 Finalist in Two Categories of Cosmetic Executive Women’s Insiders’ Choice Beauty Awards

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Emerging beauty brand VOLOOM gains recognition from beauty industry

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We are beyond thrilled to have VOLOOM selected as a finalist for not only one but two categories of the CEW’S Insiders’ Choice Beauty Awards.

Cosmetic Executive Women (CEW), has selected the VOLOOM Hair Volumizing Iron as a finalist in its 2015 CEW Insiders’ Choice Beauty Award competition in the Hair Tools Category and also in the Indie Brand Category, which focuses on new brands from emerging companies.

Cosmetic Executive Women, Inc. (CEW) is a global, nonprofit professional organization with 8,000 global members, both men and women, from over 2,250 companies in the beauty and related industries. The CEW’s Insiders’ Choice Beauty recognizes the most innovative beauty products of the year, which are selected from beauty industry experts. The finalists were chosen from more than 750 product entries.

“We are beyond thrilled to have VOLOOM selected as a finalist for not only one but two categories of the CEW’S Insiders’ Choice Beauty Awards,” says inventor and CEO Patricia Lund. “It is such an honor to have this recognition and we are grateful to have been considered.”

The VOLOOM Hair Volumizing Iron is a patented new hair tool introduced in late 2014, which creates big, lasting hair volume in minutes. It has been a hit on the Home Shopping Network (HSN), and is becoming a favorite amongst the top beauty bloggers and media. VOLOOM has established a new category of hair tools — Hair Volumizing Irons — finishing tools optimized to create big, lasting hair volume in any hair style.

The final selection of the winners in each category will take place at a luncheon on May 15, 2015 at the Waldorf Astoria Hotel in NYC.

For more information visit http://www.voloom.com.

About VOLOOM
VOLOOM™ is the first hair volumizing iron, and was designed specifically to add major volume to hair. The secret to VOLOOM is in the patented plates. Used in the hair nearest the scalp, VOLOOM creates hidden volumizing structure in the under-layers of the hair, lifting the top layers up and away from the scalp. VOLOOM creates lush glamorous hair volume that lasts for days.

The VOLOOM Hair Volumizing Iron is a product of Oomph Innovations, LLC, of San Francisco.

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