Bronto Launches Demandware Connector to Further Strengthen Strategic Partnership

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Seamless integration provides Bronto and Demandware’s joint customers superior commerce marketing functionality

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Bronto Software, the leading marketing platform for commerce, today announced its Demandware Connector, the latest update to Bronto’s full-service Demandware integration offering. Fully developed by the Bronto team, the Demandware Connector provides seamless integration for Bronto and Demandware’s joint customers to drive more revenue.

“Bronto’s launch of the Demandware Connector is a key milestone in our strategic partnership with Demandware,” said Joe Colopy, CEO of Bronto Software. “We are excited about this achievement because it resonates with our goal to deliver the most robust commerce marketing solution for retailers.”

Demandware’s LINK Marketplace is a one-stop-shop for pre-built integrations to the Demandware Commerce Cloud platform, making implementation of new commerce technologies faster, easier and most cost-effective. As a Demandware Premier LINK Technology Partner, Bronto provides Demandware merchants with a best-in-class integrated solution for maximizing revenue with data-driven email and cross-channel marketing. Bronto maintains a continuous development cycle that stays up to date with the latest changes within the Demandware platform to ease the pain of integration for retailers.

"We're delighted to see Bronto's successful launch of the Demandware Connector," said Tom Griffin, SVP, corporate development, Demandware. "This latest update to the Demandware integration will enable our clients to take advantage of all of the new, advanced features of the Bronto marketing platform, which they can leverage to drive gross merchandise value growth."

With the Demandware Connector, available immediately through the Bronto AppCenter, Demandware clients are able to easily integrate the industry’s most advanced marketing tools and functionality. They are now able to create relevant and personalized email campaigns with new features:

  • Emails: Send any message directly through Bronto for maximum deliverability, actionable performance analysis and advanced message design capabilities that put the marketer in control.
  • Recommendations: Easily insert recommended products, such as cross-sell offers or top sellers, into messages to drive conversions.
  • Data: Automatically import past-purchase details and any customer information collected within Demandware, including Active Data, for more targeted and personalized campaigns.
  • Apps: Leverage the power of Bronto offerings, such as Pop-up Manager, Cart Recovery and Coupon Manager.

The smooth but yet strong linkage powered by the Demandware Connector also allows outstanding customer service and support experience through one easy-to-use interface. “We couldn’t be happier with our switch to Bronto and the implementation of their Demandware Connector because the process of getting it set up was quick and easy and we were able to start seeing results right away. If we ever want to make changes, the UI allows us to do so with minimal effort,” said Russell Poltrack from Vince Camuto. “Overall, Bronto's Demandware Connector along with their implementation service is both first-class and highly recommended.”

About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. Bronto is the number one ranked email marketing provider to the Internet Retailer Top 1000, with a client roster of leading brands worldwide, including Armani Exchange, Timex, JustFab, Samsonite and Boot Barn. The Bronto Marketing Platform is deeply integrated with commerce platforms, including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC, with additional offices in London, Sydney and New York. For more information, visit http://bronto.com.

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Joanna Horn Stancill
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