Napa, Calif. (PRWEB) April 10, 2015
The Magic Wand®, the personal massager trusted for over 30 years, announced a new, rechargeable model at the recent International Lingerie Show (ILS) in Las Vegas. The well-known massager brand, previously the “Hitachi Magic Wand”, now offers consumers the choice of both a cordless and a corded version.
The new Magic Wand Rechargeable, in addition to being cordless, includes exciting features like 4 power intensities, 4 vibration patterns and a smooth silicone head. For ultimate flexibility, the Magic Wand Rechargeable is plug-and-play and can be used while plugged in.
“We are incredibly excited to fulfill a wish many have had over the years: a Magic Wand that has been freed from its cord,” says Shay Martin, Vice President of Vibratex, Inc., exclusive importer of the Magic Wand for over 15 years.
“The Magic Wand Rechargeable received accolades at ILS,” continues Martin. “Especially because we achieved our goal of making this massager just as strong as the original, corded version. That is a feature where most rechargeable products disappoint. But not the Magic Wand Rechargeable.”
Martin adds that the company expects both products to be best sellers for many retailers in 2015 and beyond.
The Magic Wand Rechargeable will join the Magic Wand Original on store shelves in May. The Magic Wand Original will continue to be available for consumers who prefer the simplicity of a corded massager.
The Magic Wand became widely known after Betty Dodson, sex educator and author, started recommending the product to her therapy clients in the 1970s. Since then consumers have loved it for its power, quality and reliable satisfaction. In January 2015, the Magic Wand Original won the SHE Award for “Best Sex Toy for Women”, after winning the first-ever consumer-voted “Favorite Sex Toy for Women” in the Sex Awards, in October 2013.
For over 30 years Vibratex® has brought America toys with heritage; unique, thoughtfully crafted,
with the power to satisfy, again and again. Vibratex first rose to fame after Charlotte, in Sex and
the City, discovered the thrills of the original Rabbit Habit® by Vibratex in 1998. Vibratex has been the sole importer of the Magic Wand to the United States for over 15 years.
About the Magic Wand
The Magic Wand® is the personal massager that has been therapist recommended and trusted for over 30 years. It is available in two versions: the Magic Wand Original and the Magic Wand Rechargeable.