Playwire Media Expands Global Footprint with First Office in Canada

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Playwire Media further expands in North America by opening its first Canadian office; Digital media veteran, Rolf Dinsdale, becomes Director of Sales - Canada

Canadians have a huge influence in the digital space. We look forward to taking this next step to further enhance our reach and provide digital advertising solutions for the Canadian market.

Playwire Media, the largest network online for reaching gaming and entertainment enthusiasts, announced today the opening of their first office in Toronto, Canada.

The new office represents Playwire Media’s first office in Canada, the company’s fifth office so far, and an additional step in the company’s global growth and expansion strategy. The company currently serves multiple markets including the U.S., Latin America, Europe and Canada.

Over the past eight years, Playwire Media has grown extensively and sees this growth as an opportunity to change the landscape in online advertising and digital media. The company prides itself on offering a product that enables online publishers to have only one partner to monetize their video inventory globally.

Rolf Dinsdale will become Director of Sales - Canada effective immediately.

Dinsdale comes to Playwire Media as a seasoned digital media professional with 20 years of experience in the industry. Some of his prior experience includes Vice President of Sales for Segal Communications, where he launched the ad platform in Canada for Facebook. Dinsdale also previously held the position of Vice President of Digital Sales for Blue Ant Media.

“We are thrilled to welcome Rolf to the Playwire Media family. With his immense experience and reputation in the industry, I am confident he will successfully lead the Canadian market,” states President and CEO, Jayson Dubin. “Canadians have a huge influence in the digital space. We look forward to taking this next step to further enhance our reach and provide digital advertising solutions for the Canadian market.”

Canadians are some of the most active Internet users in the world and they present a huge opportunity for Playwire Media to change the industry in an impactful way by providing meaningful and relevant advertising in the gaming and entertainment verticals.

About Playwire Media

Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest portal online for reaching gaming and entertainment enthusiasts online, our three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.

Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the world. For more information, please visit http://www.playwiremedia.com and on Twitter @playwire.

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Mara Gordon
Playwire Media
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