Irvine, Calif (PRWEB) April 15, 2015
Advanced Media Portal, the cloud-based media engine for organizing, processing and distributing a company’s vast array of marketing assets, today announced that it is being spun off from its parent company and that it has hired a seasoned executive specializing in Fortune 500 SaaS sales to lead its enterprise sales division.
The Advanced Media Portal, created by the Irvine marketing technology company, 24 Productions, will become the foundational offering of Irvine-based AMP Media Systems, which will assume responsibility for managing AMP’s rapid growth and development.
“Since the Advanced Media Portal debuted just a few years ago, we have been overwhelmed by the positive feedback we have been getting from our clients, which span diverse consumer product categories,” said AMP Media Systems Chief Executive Officer Ken Garff. “Forming a new company to support AMP is the logical next step as AMP enters the next chapter of its extraordinary success.”
Cynthia Page, a strategic account executive for the retail publishing company Webcollage for the past decade, will become Enterprise Sales Account Executive for AMP Media Systems. Page brings 24 years of proven technology-industry sales experience to the job, having forged strategic relationships with countless high-profile brands.
“I was attracted to AMP Media Systems because I was looking to be part of a company of innovators leading the charge into the vast new territories of marketing technology,” Page said. “Times have changed for marketers and their jobs are harder than ever. Supporting the dynamic demands of internal and external customers now requires technology and technical discipline. With AMP, there is no longer any need for a marketing organization to be burdened with antiquated solutions and processes. Digital marketing execution is key to driving revenue. Marketing media management is critical and AMP will be central to the CMO for business success.
Digital advertising’s share of the global advertising market is expected to reach $185.4 billion by 2017, a staggering 29% share of the total advertising market, second only to television, according to the most recent Global Entertainment and Media Outlook report by PwC.
With such massive growth in digital-advertising, AMP Media Systems is well-positioned to capitalize on the exploding demand for enterprise-class media management software.
AMP is an all-new Marketing Media Management approach and technology built to maximize marketing spend ROI. AMP serves as the primary marketing media management service for companies seeking a solid foundation for distributing their dynamic libraries of marketing assets, from product images and related branding imagery to videos, merchandising and social media. The AMP media engine streamlines and simplifies content management, establishing a one-stop clearinghouse for organizing, storing, processing, customizing and distributing diverse marketing assets.
As a cloud-based system, AMP is highly adaptable to emerging media formats and trends, and the software is seamlessly and continuously updated. AMP also tracks asset consumption, allowing creative teams to see what content is successful in driving campaigns.
About AMP Media Systems
AMP Media Systems, Inc. based in Irvine, Calif., is focused on leading the growth and development of Advanced Media Portal, a fully integrated marketing media management platform. The company has built the world’s most powerful yet user-friendly platform for optimizing organization, storage, processing and distribution of a company’s diverse marketing assets. AMP Media Systems was spun off from 24 Productions, a creative and marketing technology company headquartered in Irvine, Calif., in early 2015 to position AMP for its next chapter of growth within the rapidly evolving marketing media management sector.
For more information and to request a demonstration, please go to http://www.amp-portal.com or contact Cynthia Page directly at (817) 235-2820 for enterprise, or Paul Cawley at (949) 705-6900 x215 for SMB.