Stationery Goods Retailing in Australia Industry Market Research Report Now Updated by IBISWorld

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Falling international paper prices and the increasing number of alternative retail channels that also sell stationery items, including online retailers, are challenging the industry's long-term growth. For this reason, industry research firm IBISWorld has updated its report on Stationery Goods Retailing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The industry is gradually shrinking in size

The Stationery Goods Retailing industry includes companies that sell stationery goods, writing materials, art supplies, ink, pens, pencils and notebooks. The industry is a relatively small component of the overall Retail Trade division and is subject to increasing external competitive pressures and threats. Falling international paper prices and the increasing number of alternative retail channels that also sell stationery items, including online retailers, are challenging the industry's long-term growth. According to IBISWorld industry analyst Arna Richardson, “the industry is gradually shrinking in size.” Over the five years through 2014-15, revenue is estimated to fall by an annualised 2.8%, as the industry continues to contend with external variables. Revenue is expected to total $787.0 million in 2014-15, down 2.4% on the previous year due to the challenging trading conditions and lower business confidence. The rise of fashion-based stationery is partly alleviating the saturation of the industry's traditional core segments. However, this trend has not counteracted falling stationery consumption, as consumers and businesses increasingly rely on online mediums as an alternative for correspondence.

With the industry expected to remain in the decline stage of its life cycle, this weak performance is projected to continue over the next five years. “Declining paper consumption trends and the continued move towards electronic communication methods will put sustained downward pressure on the industry,” says Richardson. Similar constraints within other segments of Australia's paper value chain will have implications for the operating environment of specialty stationery retailers, particularly as local paper stationery manufacturers close down or relocate offshore. However, prospects are slightly brighter within niche segments, including customised stationery products and fashion-based stationery aimed at younger demographics. Industry participants stocking higher margin green products like carbon-neutral or recycled papers and soy-based ink products may also be in a position to alleviate consumer concerns over the environmental waste associated with paper usage.

The Stationery Goods Retailing industry has a medium level of concentration. This reflects the dominance of established office superstores such as Officeworks. At the same time, the industry is quite fragmented, with many differing players and markets. On the one hand, there are the large nationwide office supply superstore chains, supported by billion dollar companies (such as Wesfarmers). On the other hand, there are a large number of small companies operating in niche segments, with individual or small-scale operators supplying specialist products. The industry operates in a highly competitive environment and stationery products are available from an increasing array of external competitors, such as supermarkets (Woolworths and Coles), discount department stores (Big W and Kmart), newsagents and even Australia Post.

For more information, visit IBISWorld’s Stationery Goods Retailing industry in Australia report page.

Companies in the industry retail stationery goods and writing materials, which include artists' supplies, ink, pens, pencils and notebooks. Products are sourced from upstream manufacturers, wholesalers and international suppliers, and then sold in specialist retail outlets.

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IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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