Boston, MA (PRWEB) April 09, 2015
WEGO Health, a network of more than 100,000 patient influencers, has released findings that include feedback from more than 30 patient influencers and healthcare advocates, representing over 500,000 patients among their respective online communities.
The study takes a look at how the healthcare industry (Pharmaceuticals, Over-The-Counter manufacturers, and other players in healthcare) can create more authentic connections with patients by empathizing with their true needs and creating programs, tools and content that is grounded in an empathetic voice.
To learn more about the “Patient-Centricity and DTC 2015” study, download WEGO Health’s whitepaper by visiting: http://wegoh.co/1JoW0ys
ABOUT WEGO HEALTH
WEGO Health connects companies to millions of engaged health consumers by activating its trusted network of patient influencers for research, recruitment, collaboration and activation.
WEGO Health is the first online home for consumer Health Activists, social media’s most active five percent who are passionate about helping others lead healthier lives. Health Activists, or patient influencers, are organizers, connectors, leaders and contributors who meet at WEGO Health, then carry knowledge, content and relationships back to the health social web.
Founded in 2007 and led by online health pioneers Jack Barrette and Bob Brooks, WEGO Health gives consumer Health Activists a voice to industry, and helps the world’s top health brands support, navigate, and participate in the evolving world of health social media.