We were determined… to shake up the status quo as Canada’s mid-market industry leader
Toronto, Ontario (PRWEB) April 10, 2015
The Board of Directors of Collins Barrow National Cooperative, the eighth largest accounting organization in Canada, is pleased to announce that it has retained Akcessia|Mayk Ideas as its agency of record for a fifth consecutive year.
Akcessia|Mayk Ideas is a creative and business consultancy specializing in communications strategy, corporate identity, branding, advertising and design. It is behind the highly visible game-changing multimedia marketing campaigns that have led Collins Barrow, known for its aggressively entrepreneurial culture and mid-market focus, to become the challenger brand to watch in the highly competitive market for financial advisory services.
“We were determined at the outset of our relationship with Akcessia|Mayk Ideas to shake up the status quo as Canada’s mid-market industry leader,” recalls Toronto Managing Partner Harry Blum, CPA, CA. The former national marketing chair was instrumental in bringing the agency on board and fully endorsing its role in fostering both the growth of Toronto, the largest member firm, and the entire network.
“Today, we have far surpassed that goal,” he notes, “having opened up new channels, new service lines and enhanced our national and international visibility in every area of the market where the demand for specialty advisory services continues to drive our aggressive growth strategy. I can state unequivocally that Akcessia|Mayk Ideas has really put our brand and network on the map through its strategic advice and counsel.”
Rob Kolton, CA, the board’s current marketing chair and a partner of Collins Barrow Red Deer, notes that the biggest challenge facing the agency and a mark of its success to date has been “in defining and conveying a powerful strategic vision for the network that all 26 member firms, despite their regional diversity, have fully embraced.
“That we have these tremendous marketing communications, advertising and design resources at our disposal has been a huge selling point in attracting prospective acquisition candidates and in winning over clients who also see themselves as innovators, challengers and market leaders in their respective industries.”
“It’s Akcessia|Mayk Idea’s bold, fresh strategies that have proved to me just how well it understands and is able to articulate the essence of what defines the distinctive vision of our firm and our brand, the foundation of which is premised on collaboration,” says National Board Chair Doug Kroetsch, CA, a managing partner of Collins Barrow Edmonton. “The experts and professionals across the country who generate value for their clients and partners each and every day continue to let us know just how much they in turn value the agency’s contribution to their own success.”
About Collins Barrow
Recognized as Canada’s mid-market leader for audit, tax and advisory solutions, our association of 26 independent member firms comprises the eighth largest public accounting group nationally by revenue. Through our strong network infrastructure, shared expertise, resources and offices from coast to coast, we provide clients ranging in size from large, publicly traded companies to owner-managed and emerging businesses with a full complement of professional services across every major industry sector.
About Akcessia|Mayk Ideas
Akcessia|Mayk Ideas is a Toronto-based strategic marketing communications and creative consultancy serving B2B and B2C companies in professional, financial and consumer services, technology, retail, health and wellness. Its team of brand and media strategists harness a full range of platforms to create game-changing marketing, business development and public relations programs that communicate the right message to the right audience. We are game-changers, helping businesses achieve value and drive results.
For more information:
Board member and chair, National Member Firm Recruitment
Managing Partner, Toronto
Collins Barrow Toronto LLP
Board member and chair, National Marketing
Partner, Collins Barrow Red Deer LLP
Chair, Collins Barrow National
Partner, Collins Barrow Edmonton LLP