4i Enhances Business Development & Solution Technology Talent with 2 Key Hires

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Eugene Borisenko and Yehor Morhun bring new capabilities and wealth of experiences to 4i, which will better enable 4i to deliver superior and measureable growth to its client base

4i, a growth and foresight analytics firm dedicated to helping clients uncover new areas of growth and execute strategies to sustain growth long term, announced today the addition of two key team members, Eugene Borisenko, Director of Business Development and Marketing, and Yehor Morhun, Programmer. This news comes on the heels of several new additions to the 4i team in recent months in advanced analytics, marketing and strategy consulting.

“As 4i continues its aggressive growth trajectory with a broader focus on proactive and targeted business development as well as technology-driven 4sight analytics and 4sights, I am happy to announce the addition of these two professionals to the 4i family. Eugene, with his more than 15 years of experience in driving new business in leading analytics and market research companies, will be instrumental in bringing a more robust culture of proactive client management. Eugene’s responsibilities will be a nice match to 4i’s strategy of bringing technology-based solutions to our clients, the type of work within Yehor’s realm of focus, with specific emphasis on web-based, digital and mobile deliveries.”
-Dr. Eugene Roytburg, Managing Partner of 4i.

Eugene Borisenko

As the new Director of Business Development and Marketing, Mr. Borisenko will play a key role in growing 4i’s client relationships, brand equity and business offerings. He will be charged with aligning 4i’s offerings with client needs across the firm’s main practice areas of Growth Solutions, Growth Strategy, Growth Analytics and Growth Transformation.

Mr. Borisenko has more than 15 years of experience in business development and market intelligence, helping retailers and manufacturers convert consumer insights into actions. Prior to joining 4i, he worked as Director of Business Development at LoyaltyOne, partnering with major North American retailers to craft customer-centric enterprise solutions tailored to their business needs. Over the course of his career, Mr. Borisenko has led major engagements with many Fortune 1000 companies, including Home Depot, Procter & Gamble, Bob Evans Restaurants, Target and Abercrombie & Fitch. His specialties include global market intelligence, primary market research and digital & social marketing.

He previously held senior business development positions at Sysomos, MarketTools, and Euromonitor International. He started his professional career at Thomson Reuters, where he worked with investment analysts covering the CPG and Retail sectors. Mr. Borisenko has a Bachelor of Arts degree in Communications and Business from Loyola University Chicago. A true polyglot, he is fluent in English, Spanish and Russian and proficient in Italian, French, Portuguese, Polish and Hebrew.

His passion for data-driven technologies, analytics and insight activation solutions makes him a perfect fit at 4i, where Mr. Borisenko says he is “looking forward to learning from the best in the field.”

Yehor Morhun

As a Programmer, Mr. Morhun will play an integral part in growing 4i’s operational excellence through his expertise in analysis, web development, modeling and forecasting. His skillset will help optimize processes and IT tools internally, while enhancing solutions for clients.

Mr. Morhun comes to 4i with several years of experience in developing programs, applications and database solutions for several companies and organizations. Prior to joining 4i, he worked for Bank Mikhailovsky as Lead Programmer, where he developed web-based solutions for issues including customer solvency estimation, fraud detection, online reports and collection control. He also worked at companies including OptiSS LLC and SAS Institute LLC, where he developed analysis, modeling and forecasting solutions using SAS systems and web applications. Mr. Morhun started his career as an engineer programmer at both the Scientific Research Institute of Applied Information Technologies and The Ukrainian Ministry of Fuel and Energy.

A graduate of the Institute for Applied Systems Analysis (NTUU KPI – The Kiev Polytechnic Institute), Mr. Morhun holds a Bachelor’s in System Analysis where he wrote his thesis on “the program module for constructing artificial data, building and assessment scoring models.” He has also earned certification in SAS Forecast Analytics and Java Web Development. Mr. Morhun is proficient in several languages and programs including C/C++, VBA, PHP, JavaScript, Java EE, Java SE, Oracle, Pascal, Delphi and MS SQL.

He brings this passion and expertise to 4i, where he will develop analytical web tools for forecasts, simulations and data visualizations, as well as oversee the firm’s IT development as system architect.

About 4i
4i's forward-looking, predictive foresight analytics driven approach helps clients uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow's marketplace. The company's foresight analytics have been proven over time to deliver consistently accurate results that help clients realize unparalleled growth opportunities. For more information on 4i, please visit http://4igrowth.com or contact Eugene Roytburg, Managing Partner at 847 964 9290 or at eugene.roytburg@4igrowth.com

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David Schutzman
4i Inc.
203 550-8551
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