“Metro Atlanta’s traffic congestion affects all of us, and we can all take action to improve it,” said Georgia DOT State Transportation Planning Administrator Cindy VanDyke.
Atlanta, GA (PRWEB) April 13, 2015
Georgia Commute Options, a Georgia DOT program designed to encourage alternatives to driving to work alone, is planning a week’s worth of activities to celebrate the launch of its new Be the Solution initiative. With Be the Solution, Georgia Commute Options empowers commuters to take action to reduce Atlanta traffic on a large scale by choosing alternatives to driving alone, like carpooling, teleworking and taking transit. Atlantans can act now to make a positive impact on our region’s traffic issues and become the solution to local gridlock.
Georgia Commute Options will use each day during the week of April 13 – 17 to highlight different alternative commute modes:
- Monday, April 13 – Transit (Train & Bus)
- Tuesday, April 14 – Bus & Vanpool
- Wednesday, April 15 – Bus & Vanpool
- Thursday, April 16 – Telework
- Friday, April 17 – Carpool, Bike & Walk
“Metro Atlanta’s traffic congestion affects all of us, and we can all take action to improve it,” said Georgia DOT State Transportation Planning Administrator Cindy VanDyke. “By reducing the number of vehicles on the road through the Georgia Commute Options incentive programs, commuters don’t just have solutions — they, in fact, become the solution to traffic congestion throughout our region.”
The Georgia Commute Options’ Be the Solution Launch Week will begin with a transit promotion during the morning commute at MARTA’s Arts Center Station with a live broadcast with V103’s “Ryan Cameron Morning Show.” The day’s promotion will continue in the afternoon commute with Majic 107.5’s “The Ride” broadcasting live along with a live remote by B98.5.
Other launch week activities include: surprise vanpool rewards at 13 Park & Ride lots; a carpool selfie contest through Majic 107.5; promotional activities at the April 13th Atlanta Hawks game; a telework “outside office” installation at the corner of 10th and Peachtree Street; and “energizer stations” for cyclists in midtown and downtown Atlanta.
An integrated marketing campaign will also launch on April 13th with advertising in the form of digital billboards, radio, bus shelters and online ads, designed to encourage more commuters to choose alternatives to driving alone.
About Georgia Commute Options
Georgia Commute Options, a program funded by the Georgia Department of Transportation, helps commuters, employers and property managers take advantage of alternatives to driving alone to and from work. Georgia Commute Options reports that every day in metro Atlanta, the use of commute alternatives such as carpooling and transit results in 1.1 million vehicle miles not traveled and 550 tons of pollution kept out of the air. For more information, visit http://www.GaCommuteOptions.com.
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