“The Consumer Rating Index allows car shoppers to evaluate how brands stack up against each other in terms of customer satisfaction."
WALTHAM, Mass. (PRWEB) April 13, 2015
DealerRater, the car dealer review website for consumers, today announced that Lexus and Subaru have received the highest ratings in customer satisfaction of all automotive manufacturers as part of the 2015 Consumer Rating Index (CRI).
The DealerRater CRI is calculated by averaging consumer ratings of individual dealerships posted on the company’s website. It allows manufacturers to gauge the level of customer satisfaction at their dealerships relative to the competition based on consumer feedback across all levels of the buying experience, including customer service, quality of work, friendliness, price and overall experience.
“Consumers are adding online reviews as a critical element to the car-shopping equation,” said DealerRater CEO Gary Tucker. “The Consumer Rating Index allows car shoppers to evaluate how brands stack up against each other in terms of customer satisfaction at the dealership-level.”
Automotive manufacturers within the “Luxury” and “Mass Market” brand categories are ranked separately in the CRI. For the second consecutive year, Lexus scored as the highest performing “Luxury” brand with a 2015 average score of 4.824, followed by Mercedes-Benz. Subaru achieved the top spot for “Mass Market” brands with a score of 4.757, followed by MINI.
The 2015 CRI is based on nearly 416,000 reviews collected on DealerRater.com during the 12-month period ending March 31, 2015. To qualify for CRI, “Luxury” brands must have received a minimum of 500 reviews and “Mass Market” brands were required to receive 1,000 reviews. The rankings are based on numerical averages of all reviews that are attributed to a specific OEM.
The full CRI is available at http://www.dealerrater.com/ncdn/u/6.34.32/Documents/cri-march15.pdf.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, nearly 2 million consumer reviews and a million-plus cars listed for sale. More than 14 million consumers read DealerRater review content across the Web each month. Consumers visit the DealerRater site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.
DealerRater offers qualified car dealers a Certified Dealer Program as a reputation-building management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Its national network of more than 5,400 dealers are members of the award-winning DealerRater Certified Dealer Program. DealerRater is proud to have earned the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and its third consecutive “Top Rated” Reputation Management award in the fifth annual DrivingSales Dealer Satisfaction Awards. For more information, visit http://www.DealerRater.com or call 800-266-9455.
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