BroadSign International, LLC Now Brings SIGNificance to Digital Signage with Charitable Campaigns

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Digital out-of-home networks enable flexible and premium promotion of content to maximize social impact.

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Digital signage brings impactful possibilities to charitable campaigns that aren't available through other media. - Skip Beloff, Vice President of Sales at BroadSign

BroadSign International, LLC, global provider of cloud-based digital signage software, is now facilitating customer access to charitable content and adding SIGNificance to the digital signage industry.

The concept of BroadSign SIGNificance started four years ago when Skip Beloff, Vice President of Sales at BroadSign, would ask digital out-of-home networks to donate airtime to promote Hockey de Rue: Together for the Kids, a local charity supporting the Montréal Canadiens Children’s Foundation and the YM-YWHA. This year, prominent Canadian networks and BroadSign customers such as Cineplex and Groupe Viva are lending their displays to support the cause. A team of BroadSign employees will also contribute by competing in the ball hockey tournament on May 31st.

BroadSign SIGNificance supports the Montreal-based company’s local community and those accessed through its international footprint by partnering with philanthropic organizations and agencies. Content designed specifically for DOOH media is easily accessed by networks and integrated into their campaign schedules, bringing attention to important causes on the same screens that generate targeted and valuable impressions for paying advertisers.

“It’s common practice for traditional media to allocate space to non-profit and humanitarian organizations through the use of PSAs,” said Beloff. “With the growth of digital out-of-home and its establishment as a respectable medium that truly enhances its surroundings, digital signage brings impactful possibilities to charitable campaigns that aren’t available through other media.”

From a global perspective, partners such as Agency 672 and the PVBLIC Foundation provide networks with timely and quality content, such as the White House-supported and celebrity-endorsed “It’s On Us” campaign.

“At the PVBLIC Foundation we believe that media is the new currency for social impact. BroadSign understands this well and we are extremely happy they have partnered with us to continue to drive social impact globally through the use of media,” said Daniel Wilkins, Executive Director/Media at the PVBLIC Foundation.

Network operators interested in joining BroadSign SIGNificance and international organizations wishing to act as content providers are invited to sign up here.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based digital signage software. Its award-winning, automated approach to content management is mature, reliable and robust, and gives digital out-of-home networks an unlimited capacity for growth without adding personnel. BroadSign’s sophisticated platform and cost-effective line of smart players, BroadSign Xpress and BroadSign Xpress Pro, decrease the cost of network deployment.

BroadSign’s constant growth, extensive customer base and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit

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Stephanie Gutnik
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