Flip, Match, Go!
Oakland, CA (PRWEB) April 15, 2015
Lonely Planet is pleased to introduce Make My Day, a new series launching with guidebooks to six of the world’s most exciting major cities ($9.99) – Barcelona, London, New York City, Paris, San Francisco and Tokyo – and an app for travelers on the go.
With a completely unique, practical design that makes planning a trip simple, fast and fun, each book is divided into three sections from top to bottom – morning, afternoon and evening – highlighting the city's must-see sights and experiences, and how to navigate from one point to the next. Flip, mix and match in order to effortlessly build a customized itinerary for each day.
“We were inspired by the way phones are changing how people interact with information,” said Lonely Planet Managing Director of Publishing Piers Pickard. “For visitors who don’t have a lot of time to invest in planning their trips in advance, and who just need something fast to help them decide what they want to do on-the-go, the Make My Day series offers them expert, visual information instantly.”
Additional features include:
- Extra pull-out map
- Over 2,000 full-day combinations
- Lightweight, compact size with durable spiral binding
- Food and beverage recommendation located near each sight
- Transportation guide with estimated travel times from one activity to the next
Interactive and entertaining, Make My Day provides everything travelers need for their next adventure right at their fingertips.
Make My Day App
The Make My Day app is available now to download free from the iTunes or Google Play app stores for iPhone or Android. With the purchase of any guidebook, customers will be able to unlock their city’s content for free from the app. Without a guidebook purchase, city content can be purchased through the app for $3.99 each, and $7.99 for all six cities.
Share for a Chance to Win
From April 2 through April 30 (3pm GMT), Make My Day app users can create their perfect day in one of the six cities on the app and share it on Twitter to enter for a chance to win a trip to that city and experience the day with a friend. Four runner-ups will receive a complete set of six Make My Day guides.
About Lonely Planet:
Lonely Planet is the world’s leading travel media company, providing inspiring and trustworthy information for every kind of traveler since 1973. For over four decades, Lonely Planet has cultivated a dedicated traveler community and printed over 120 million books in 11 different languages to almost every destination on the planet. The Lonely Planet ecosystem also includes digital and mobile apps, a comprehensive ebook collection, multiple international magazines and an award-winning website. Visit us at lonelyplanet.com, and join us on Facebook (facebook.com/lonelyplanet), Twitter (@lonelyplanet and #lp) or Instagram (@lonelyplanet).