As Americans’ View of the Economy Reaches an 8-year High, APT Index March Retail Sales Grow [+1.8%]

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Top Performing Cities were Denver, Detroit, St. Louis, Chicago, San Antonio

Applied Predictive Technologies (APT) today announced that the APT Index of in-store retail sales for March 2015 increased [+1.8%] compared with March of last year. The APT Index of General Merchandise sales increased [+1.8%], and the APT Index of Apparel sales increased [+0.4%]. This announcement comes on the heels of results from CNBC’s All-America Economic survey, which showed that Americans’ view of the economy has reached an 8-year high.

Patrick O’Reilly, APT President & COO, said, “We don’t know of another data source that can show sales performance like the APT Index. Taking sales data from thousands of sales registers across the nation, the APT Index shows how customers are opening their wallets.”

March Retail Sales – by APT Index numbers:

The Big Picture

  • APT Index of Retail sales: [+1.8%]
  • APT Index of General Merchandise sales: [+1.8%]
  • APT Index of Apparel sales: [+0.4%]

Retail Sales Better in Areas Where Rainfall Decreased

  • In areas where rainfall decreased from last year, sales increased: APT Index retail sales [+2.2%], general merchandise sales [+2.2%], and apparel sales [+1.5%]
  • In areas where rainfall increased from last year, sales comps were comparatively lower: APT Index retail sales [+1.3%], general merchandise sales [+1.4%], and apparel sales [-0.6%]

Major Cities with the Highest Retail Sales Comps in March*

  • Denver, CO [+7.9%]
  • Detroit, MI [+6.4%]
  • St. Louis, MO [+5.8%]
  • Chicago, IL [+5.5%]
  • San Antonio, TX [+5.3%]

Major Cities with the Lowest Retail Sales Comps in March*

  • New York, NY [-1.9%]
  • Philadelphia, PA [+0.2%]
  • Miami, FL [+0.7%]
  • San Francisco, CA [+0.8%]
  • Atlanta, GA [+1.5%]

The APT Index aggregates data from sales registers at over 100,000 stores across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of sales available.

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*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit to learn more.

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Cathy Baker
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