Americans’ View of the Economy at an 8-year High, APT Index March Restaurant Sales Increase [+3.5%]

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Top Performing Cities were Riverside, Denver, Detroit, Minneapolis, Los Angeles

Applied Predictive Technologies (APT) today announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5%] compared with March of last year. The increase was driven by an increase in check size [+3.3%]. The APT Index of Quick-Service Restaurant sales increased [+6.2%] and the APT Index of Full-Service Restaurant sales increased [+1.6%]. This announcement comes on the heels of results from CNBC’s All-America Economic survey, which showed that Americans’ view of the economy has reached an 8-year high.

Patrick O’Reilly, APT President & COO, said, “Restaurants are continuing to see strong sales growth, especially in the quick-service restaurant segment, at a time when we’re seeing improved views of the economy and a lot of new innovations in the industry. From customizable menu options and more loyalty apps to digital ordering and delivery, restaurants are pushing beyond traditional tactics to reach new customers and increase engagement.”

March Restaurant Sales – by APT Index numbers:

The Big Picture

  • APT Index of Restaurant sales: [+3.5%], driven by an increase in check size [+3.3%]
  • APT Index of Quick-Service Restaurant sales: [+6.2%]
  • APT Index of Full-Service Restaurant sales: [+1.6%]

Restaurant Sales Better in Areas Where Rainfall Decreased

  • In areas where rainfall decreased from last year, sales increased: APT Index restaurant sales [+4.2%], quick-service restaurant sales [+6.4%], and full-service restaurant sales [+2.0%]
  • In areas where rainfall increased from last year, sales comps were comparatively lower: APT Index restaurant sales [+3.1%], quick-service restaurant sales [+6.1%], and full-service restaurant sales [+1.5%]

Major Cities with the Highest Restaurant Sales Comps in March*

  • Riverside, CA [+8.5%]
  • Denver, CO [+7.4%]
  • Detroit, MI [+6.7%]
  • Minneapolis, MN [+6.5%]
  • Los Angeles, CA [+5.8%]

Major Cities with the Lowest Restaurant Sales Comps in March*

  • Philadelphia, PA [-2.4%]
  • New York, NY [-1.7%]
  • Miami, FL [+0.8%]
  • Dallas, TX [+1.0%]
  • Boston, MA [+1.0%]

The APT Index aggregates data from sales registers at over 100,000 stores and restaurants across the U.S. to show how year-over-year performance changes for same-store sales in the physical channel. Unlike other sources, the APT Index is based on actual sales data, allowing APT to make statistically significant observations about sales. As a result, we believe the APT Index provides the most definitive, accurate, and geographically-targeted analysis of sales available.

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*Cities chosen from the top 25 metro areas as defined by the Core Based Statistical Area (CBSA) from the U.S. Census

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit to learn more.

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Cathy Baker
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