San Mateo, CA (PRWEB) April 13, 2015
AdsWizz, a leading provider of advertising technology and measurement to digital audio publishers and advertisers, announced today the launch of AudioMetrix for Podcasts and OnDemand – an add-on to its AudioMetrix Live analytics product – offering publishers in the exploding on-demand audio market access to actionable audience intelligence. The new service is live with a major media customer.
Developed through collaboration with top publishers, AdsWizz’s AudioMetrix for Podcasts and OnDemand enables podcast and on-demand publishers to better understand and track the listenership of their audio content, allowing them to build strong monetization and content strategies. Publishers will be able to access detailed profiles of the audience and its consumption of on-demand content, including listeners’ locations, devices and players.
This new product is AdsWizz’s latest step in building an end-to-end solution for publishers seeking to monetize podcast and on-demand audio content. Many leading on-demand publishers around the world already use AdsWizz technology for ad insertion and adserving, and tap into AdsWizz’s AdWave exchange to monetize their audio content.
“The launch of AudioMetrix for Podcasts and OnDemand demonstrates our commitment to helping our publisher partners around the world capitalize on the surge in interest among listeners in accessing their content on demand,” said Alexis van de Wyer, CEO of AdsWizz.
AdsWizz is a leading global technology provider of advertising and measurement solutions for the digital radio and audio industries. Its server-side solutions and global audio ad exchange offer advertisers unique targeting capabilities and provide audio publishers powerful new ways to monetize their listenership. This has led AdsWizz to quickly become a go-to resource for many of the world’s most prominent ad networks, agencies, and digital audio publishers.