Online Marketing Expert: Savvy Small Businesses Should Focus on Mobile Website Strategy

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Smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means a winning mobile website strategy is a key trend in online marketing, according to Will Scott, CEO of Search Influence and featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20.

Scott, who has been helping small businesses get online since 1994, says social media is still a powerful sales tool for small businesses.

Search Influence CEO Will Scott

Mobile Internet usage is growing at a startling rate. For many of our clients in local businesses, mobile is now approaching a whopping 50 percent of their reported traffic—and that’s just the beginning of this surge.

Nearly two-thirds of Americans are now smartphone owners, and for many, their smartphones are a vital entry point to the online world, according to a survey released this month by the Pew Research Center. That means today’s savvy small businesses are looking for a winning mobile website strategy—a key trend in online marketing, according to Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast. Scott will discuss this strategy as a featured speaker at the 2015 Local Search Association Conference in Los Angeles, Calif., Monday, April 20 at 1:30 p.m.

“Mobile Internet usage is growing at a startling rate. For many of our clients in local businesses, mobile is now approaching a whopping 50 percent of their reported traffic—and that’s just the beginning of this surge,” Scott said. “Coming April 21, Google will focus on mobile-friendly websites, which means small businesses must pay attention to their mobile strategy in order to continue to attract customers.”

Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence, who put results first and help businesses successfully market online.

Scott is speaking as a part of the Local Search Association’s newly launched in-depth workshops April 20. Access is included with conference registration, but space is limited. Reserve a spot online.

About Search Influence

Search Influence is a national, full-service online marketing company based in New Orleans, La. The only New Orleans firm on the 2011 Inc. 500 list of America’s fastest-growing private companies, Search Influence is the largest online marketing company on the Gulf Coast. It has hundreds of direct and partner customers, including local merchants and clients in the law, plastic surgery, cosmetic dentistry and dermatology industries as well as publishers and Yellow Pages companies who provide SEO and other online marketing products for their advertisers.

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Mikel Pak
Search Influence
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