Retired Auto Executive Sheds Light on Industry in New Book

Share Article

Take a peek into the world of auto manufacturing from both sides of the fence – salaried company employees and executives and hourly union employees and officers – with this new book released by Dog Ear Publishing.

Dog Ear Publishing releases “Into the Ditch: A ’60s Portent of the U.S. Auto Industry Demise” by John Guy.

This in-depth look at the automobile industry features a colorful cast of characters who bring powerful economic lessons to life.

(PRWEB) April 13, 2015 -- When an act of sabotage brings a Chevrolet assembly line to a halt, little does the perpetrator know that instead of gaining a coveted union position he will instead lose his job. Such employee actions in the 1960s paved the way to the eventual demise of the U.S. auto industry, a trend described in this new book released by Dog Ear Publishing. The author details how the decline of the U.S. auto industry had its roots in the hostile management-labor relationships at plants such as the Chevrolet Assembly plant in Flint, Mich., and the automobile corporations themselves.

“Into the Ditch: A ’60s Portent of the U.S. Auto Industry Demise” reveals how policies regarding product design and engineering, manufacturing techniques, and sales and marketing failed to overcome the challenge of foreign competition. Concessions to unions further contributed to the industry’s decline. From his years of experience, the author shares unforgettable descriptions of the reality of working on an automobile assembly line, as well as inside perspective on the tension between management and union leaders. As he points out, trouble wasn’t confined to Chevrolet: GM, Chrysler and Ford share the responsibility for driving the U.S. automobile industry into the ditch.

Car enthusiasts and students of industry gain a compelling perspective on the world of making cars, setting the scene for issues carmakers continue to face decades later. This in-depth look at the automobile industry features a colorful cast of characters who bring powerful economic lessons to life.

Author John W. Guy spent a decade in the auto industry, starting as a college graduate in training at the Chevrolet assembly plant in Flint, Mich., before becoming personnel investigator, labor relations representative and supervisor of labor relations. The Ohio Wesleyan University graduate worked to resolve strike threats via contract negotiations and helping with local negotiations with United Auto Worker representatives. Guy later served the food, dairy, chemical and health care industries in senior-level positions.

----------

For additional information, please visit http://www.Intotheditchbook.com

Into the Ditch: A ’60s Portent of the U.S. Auto Industry Demise
John W. Guy
Dog Ear Publishing
ISBN: 978-1-4575-3579-6        260 pages        Paperback $20.00 US
ISBN: 978-145753-751-6        ebook $9.99 US

Available at Ingram, Apple Ibook store, Kindle, Amazon.com, Barnes & Noble and fine bookstores everywhere.

About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at dogearpublishing.net and from our offices in Indianapolis.

Dog Ear Publishing – self-publishing that actually makes sense.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alan Harris
Dog Ear Publishing
+1 (866) 823-9613
Email >
Visit website