London, UK (PRWEB) April 13, 2015
The developing world mobile payments (m-payments) market is characterised by a host of revenue generating models, service configurations and go-to-market strategies. The market participants are busy with testing out novel and various strategies to discover the winning formula. It is important for players seeking opportunities in m-payments to work closely with other leading market participants to create applications that focus on user priorities. Seizing the opportunities in the global m-payments market is amid the prrimary goals of manifold players in the technology, telecommunications, financial and retailing sectors.
Though m-payments are gathering speed, they still represent a small number of overall consumer payments. The key barriers to consumer adoption are concerns about security and privacy. Among other key challenges currently facing the m-payments market one can name the high level of market fragmentation, defined by the diversity of solutions/platforms technologies deployed and the growing range of service configurations offered. This inhibits merchant acceptance and makes it hard for providers to build scale. The market is expected to reach a point where consolidation amid players and solutions is becoming the best way to address this issue.Value-added models are growin in popularity in the m-payments universe.
In-demand market research report “Mobile Payments: Revenue Models and Market Strategies” created by Pyramid Research is now available at MarketPublishers.com.
Title: Mobile Payments: Revenue Models and Market Strategies
Published: March, 2015
Price: US$ 3,495.00
The research report offers an in-depth discussion of the global m-payments market dynamics, revenue generatring models and different market strategies. The research publication limelights the key challenges being faced by the ecosystem, besides investigating best practices for positioning m-payments propositions more effectively.
Reasons to Buy:
- Identify new opportunities in the rapidly evolving m-payments market; build effective partnerships and take knowledgable strategic decisions.
- Assess specific recommendations and success factors; gain insights into mobile operators seeking to boost participation in the m-payments makret space.
- Investigate best practices within the worldwide marketplace; build robust merchant and user propositions via an in-depth analysis of compelling use cases and ecosystem partnerships.
More in-demand studies by the publisher can be found at Pyramid Research page.