NEW YORK (PRWEB) April 13, 2015
Ken Runkel, Partner at Vivaldi Partners Group, is participating in today’s panel discussion titled, "A Peek behind the Curtain: Agency Views on Healthcare Positioning" at the 20th annual Healthcare Marketing & Physician Strategies Summit in Las Vegas. Runkel brings more than 30 years of marketing communication, design, and identity experience and will provide unique insights on grounding advertising in brand strategy, including what works and what doesn’t, the pros and cons of techniques such as cause marketing and celebrity endorsements, and how to best determine costs and affordability.
Joining Runkel will be David Beals, President/CEO of JLB + Partners, and Jamie King, Partner and CEO of Camp & King. Marilyn Wilker, Principal of MintChip Communications, will be moderating the panel, which will take place at 2:30 pm PT. The Forum for Healthcare Strategists was established by a distinguished group of senior healthcare strategists seeking an opportunity to collectively examine current and future strategies for the delivery of healthcare. The Forum provides networks of communication and support, as well as opportunities for professional development, with the ultimate purpose of inspiring new, more effective models of care.
“I’m looking forward to raising awareness around healthcare marketing strategies that will benefit both marketing and healthcare professionals,” said Runkel. “Today’s event is the perfect forum to help these professionals cultivate new partnerships, network with industry leaders, brainstorm new innovations and establish best practices.”
About Vivaldi Partners Group
Vivaldi Partners Group (http://www.vivaldipartners.com) is a global marketing strategy firm that unlocks innovation and growth opportunities for brands and businesses in a digitally connected world. Vivaldi Partners Group uses its expertise in strategy, innovation, marketing, and organization to identify new demand-based opportunities, build strong brands, create and realize innovation and growth, and lead internal change and transformation through the development of people. Vivaldi Partners Group is comprised of Vivaldi Partners, Fifth Season, a design and digital brand-building agency, and E-Edge, its executive and leadership development firm.