New Agency Leadership Accelerates Growth

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Gragg Advertising, known for pioneering marketing technology, names a new Executive Vice President (EVP) and Director of the Digital Marketing Group (DMG).

We have high expectations for staff; both Frantz and Vaughn have embraced that ideal and remain an integral part of our agency

Gragg Advertising, known for pioneering marketing technology, names a new Executive Vice President (EVP) and Director of the Digital Marketing Group (DMG). Fred Frantz and Cathryn Vaughn have taken on new roles, respectively, which position the agency and its clients for accelerated growth.

“As our industry continues to evolve we are always working to stay ahead of the curve. Frantz and Vaughn have been instrumental in those efforts, helping our agency to thrive and reach new milestones,” said agency President and COO Darryl Mattox. This announcement positions Gragg to further help new markets experience quality lead generation and simultaneously access comprehensive digital marketing.

Frantz’s promotion comes after five years of accelerating growth in two of the agency’s largest departments. Holding a PhD, Frantz was formerly the Director of Gragg’s Affiliate Aggregation Department. He’s responsible for producing a 94 percent client retention rate and growing agency revenue by 33 percent. As EVP, Frantz will work across all departments to continue identifying efficiencies and new areas of revenue.

“I’m confident that Vaughn will uphold our position as a recognized global leader in digital marketing,” said Mattox. Vaughn’s track record stems from her time spent leading one of the agency’s largest departments and highest profit centers. In 2015 she developed the agency’s strategic partnership with Google which brings training to business owners looking to improve digital marketing strategies.

“We have high expectations for staff; both Frantz and Vaughn have embraced that ideal and remain an integral part of our agency,” said Mattox.

About Gragg Advertising:
Gragg Advertising is a full-service direct response marketing agency located in the River Market of Kansas City, Mo. with a focus in online technology. Recognized by Forbes as one of the world's "Top 100 Agencies that Know Social Media and Google," Gragg combines traditional branding strategy with proven direct response marketing tactics in order to create advertising that is both memorable and measurable.

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Tiffany Barrett
@GoWithGragg
since: 03/2009
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