Edgenet To Manage Supplier Product Content For Tighton Tools And Fasteners/Toolbarn.com

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Edgenet will manage supplier product content for Tighton Tools and its top-500 e-tailer Toolbarn.com - collecting, standardizing and syndicating product data to increase both internal efficiency and revenue.

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“Having control and being able to have uniformed data allows us to be more nimble and proactive in an ever-changing online retail world and that's what we get from Edgenet.” Shawn McGrath, E-Commerce Merchandising Manager for Toolbarn.com.

Edgenet, the hardlines industry standard for product data management, will manage and synchronize supplier product content for Tighton Tools And Fasteners, a rapidly growing, family-owned construction and distribution company.

“Tighton, and its top-500 e-tailer Toolbarn.com, join a network of key retailers, search engines and suppliers who are all leveraging Edgenet’s product content network to increase revenue, internal efficiency, and speed to market,” explained Edgenet CEO Steve Proctor.

Tighton and Toolbarn.com’s successful marketing strategy identified an essential need for its supplier product data – product content management that would synchronize content to meet both internal needs and consumer demand. “It’s not just that we wanted to make it easier for our suppliers to provide us their information, or that we want to provide consumers with ‘more product data,’’ said Dan Williams, “We wanted to make sure we were providing consumers with the best product information, the most efficient way possible. That’s why we chose Edgenet.”

After an extensive search for a product content solution, Tighton chose to partner with Edgenet, who will manage the collection, optimization and distribution of product content for Tighton Tools & Fasteners, Toolbarn.com, and their network of suppliers. Tighton will soon contact suppliers to inform them that all product content will be managed through Edgenet’s Product Content Cloud.

“Having control and being able to have uniformed data allows us to be more nimble and proactive in an ever-changing online retail world and that's what we get from Edgenet.” Shawn McGrath, E-Commerce Merchandising Manager for Toolbarn.com.

About Edgenet
A privately-held, Nashville-based company with a divisional office in Milwaukee, Edgenet is a software as a service (SaaS) company which provides industry-leading retailers, distributors, web sites and suppliers with the ability to manage and improve their product content using Edgenet Product Content Cloud. Edgenet PCC standardizes marketing content, including Edgenet’s GS1-certified GDSN data pool, which synchronizes supply chain data for all industries that use the GDSN.
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Greg Batiansila
Edgenet
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