Charlotte, NC (PRWEB) April 15, 2015
Music industry veterans Brian Cullinan, Jason McCormick and Shawn Moseley have partnered to launch the new music strategy and rights management agency Eversong. The company has signed a multi-year music agency of record agreement with its first client InStore Audio Network.
Eversong provides creative and strategic solutions for companies who strive to enhance their messaging through the power of music. The company harnesses decades of industry expertise to create opportunities that drive authentic engagement, ignite consumer passion and increase brand value.
“The launch of Eversong comes from a desire to help our clients capture their brand story and share it in a compelling way through sound,” said Jason McCormick, co-founder of Eversong. “We couldn’t be happier to announce our new venture in conjunction with being named InStore Audio Network’s music agency of record.”
Princeton, New Jersey-based InStore Audio Network signed Eversong to lead the company’s music licensing and creative efforts by providing focused music programming and brand partnership solutions. The company will also provide InStore Audio Network with strategic licensing and rights management services for its network of grocery, drug and mass merchandise stores.
“Brian, Jason, and Shawn are smart executives with incredible instincts and an in-depth knowledge of the music business. They have an impressive history developing and delivering credible music campaigns for retailers & consumer brands,” said Gary Seem, President and CEO of InStore Audio Network. "We’re excited to announce this partnership, and we’re confident that Eversong will play a major role in the future growth of InStore Audio Network.”
Eversong’s founding partners have well-established track records in the music & brand space. Previous roles at Sony Music, Mood Media, CBS Radio, and Island Def Jam saw collaborative work with recognized brands like Nationwide, Sephora, Best Buy, Qdoba, Marriott and more.
Eversong are best of breed specialists working with charismatic, challenger brands and creative agencies. We make music ideas happen by providing business audio support in the form of music strategy, branded entertainment, and rights management. To learn more about Eversong and its approach to audio branding, visit: http://eversong.co
About InStore Audio Network
The InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 32,000 grocery, drug, convenience and mass merchandiser stores. The InStore Audio Network provides music programming and equipment, retail specific messaging and third party ad salesto retailers such as Walgreens, Kroger, CVS, Pathmark, Duane Reade, Wegmans, Rite Aid, and Food Lion. By reaching consumers at the point-of-purchase in a captive media environment with a compelling audio message, the InStore Audio Network is heard by over 39 million shoppers a day and delivers proven sales lift for participating advertisers. The InStore Audio Network has corporate offices in Princeton, NJ and is headed by Jeffrey Shapiro, Chairman and Gary Seem, President/CEO. More information can be found at the company’s website: http://www.instoreaudionetwork.com