Optimove Doubles Its Revenue and User Base in 2014

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The company’s retention platform automated the delivery of over 670 million messages last year

Optimove Doubles Its Revenue and User Base in 2014

Optimove’s retention automation platform delivered more than 670 million marketing messages to over 31.6 million unique customers on behalf of leading brands

Optimove (http://www.optimove.com), a provider of automated retention marketing solutions, announced today that from 2013 to 2014 the company doubled both its revenue and the number of active users on its platform. Optimove’s number of clients increased 89% to 150, while it ended 2014 with 65 employees—60% more than it had at the start of the year. Optimove also shared statistics about the quantities and types of marketing messages sent through its platform in an infographic that was published today on its blog, at http://www.optimove.com/blog/year-end-review-2014.

“New marketing technologies are becoming integral to the success of consumer-centric companies of all sizes, across a large number of verticals. We are proud to play an important role in helping those companies embrace this new era of customer marketing,” said Pini Yakuel, founder and CEO of Optimove. “Since laying the initial groundwork in 2010, we are now well positioned to lead the automated retention marketing field. Our 100% year-over-year growth is testament to the strength of our team and the hard work they’ve invested to get us to where we are today.”

Optimove’s retention automation platform delivered more than 670 million marketing messages to over 31.6 million unique customers on behalf of leading brands, including Zynga, Outbrain, Caesar’s Interactive Entertainment, Nelly, 888 and many others. The most-used message delivery channel was email (with approximately 211 million emails sent), followed by Facebook (113.5 million ad impressions), in-platform (9.4 million notices), SMS (6.5 million messages) and mobile push (3.4 million notifications).

In 2015, Optimove plans to continue its rapid expansion with a particular focus on the US and UK markets. It will hire aggressively in all departments of the company, while devoting additional resources to its R&D and product development initiatives. The company recently announced the opening of a new UK office, managed by Digital River’s former global vice president, Richard Mitchell. It also hired Joel Lesher from ExactTarget to grow the company’s retail business in the United States.

Continued Pini Yakuel, “We look forward to another great year in 2015 as we continue to educate the market on the importance of capitalizing on one’s existing customers, while becoming the ultimate end-to-end retention marketing solution.”

About Optimove
Optimove is the leading retention automation platform, used by over 150 customer-centric brands to drive their entire customer marketing operation. Optimove combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web and other channels. Optimove’s unique customer modeling, predictive micro-segmentation and campaign automation technologies help marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes in a variety of industries, including Zynga, Outbrain, Ceaser’s Entertainment, Nelly, 888 and many others. With offices in Tel Aviv, New York and London, the company has doubled staff and revenues over the past year. More information is available at http://www.optimove.com.

Matt McAllister
Fluid PR

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Matt McAllister
Fluid PR, Inc.
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Fluid PR & Communications
since: 02/2012
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