Nudge Launches Nudge+Coach; Bridges Gap Between Consumers, Healthcare Providers and Fitness Wearables

Share Article

Company introduces network of coaches to help users makes sense of health and fitness data, and improve their lifestyle

“Our goal is to create an ecosystem where health data goes beyond the consumer and can be leveraged by health professionals to enhance the care model,” said Nudge co-founders, Mac Gambill and Phil Beene.

Leading health and fitness app, Nudge, today announced Nudge+Coach, a new program aimed at pairing consumers with health coaches through the Nudge platform. By partnering with one of Nudge’s vetted health professionals, users can gain actionable feedback on how to improve their overall health and make sense of the data being pulled from the various wearables and fitness trackers on the market.

Nudge+Coach is the first program of its kind designed to bridge the gap between consumers using health-tracking platforms and healthcare providers looking to better understand the information being collected from these devices. The new service takes the data being pulled in from the 80 plus devices and apps that Nudge syncs with, and gives users the option to communicate with a specialized health professional from within the Nudge app.

“Our goal is to create an ecosystem where health data goes beyond the consumer and can be leveraged by health professionals to enhance the care model,” said Nudge co-founders, Mac Gambill and Phil Beene. “We created Nudge+Coach to address this problem – a way to standardize the data that’s being pulled in by the various health tracking devices, and the ability for consumers to make sense of this data by pairing up with a virtual accountability partner who can help them improve their lifestyle.”

“At Withings, we’re focused on not only providing people with the tools needed to track and monitor their health levels, but also helping them truly understand what the data collected by our devices means and empowering them to use this information to make the changes needed to reach their personal health goals,” said Cédric Hutchings, CEO of Withings. “We’re thrilled that our devices are now compatible with Nudge+Coach, so consumers can receive an extra element of personal coaching throughout their health and fitness journey.”

Through Nudge+Coach consumers can select a health coach based on their unique needs; whether it’s losing weight, eating better, or reducing stress levels, to name a few options. The Nudge coach will then provide actionable feedback in the form of personalized recommendations, goals, and tailored health plans aimed to the users specific needs. The pricing varies depending on the expertise of the coach, with most packages including introductory phone calls, multiple consultations, and unlimited in-app messaging throughout the month.

“While there are several platforms on the market that incorporate coaching into the user experience, we’re doing so in a way that leverages the health tracking apps people are already using without removing the human element from these interactions,” continued Gambill and Beene. “We believe this will ultimately increase the value in consumer health tracking apps and wearables for both the consumer audience and healthcare providers.”

Starting today, Nudge+Coach is available on iOS, with the Android app coming soon. For more information, visit To download the Nudge iOS or Android app, please visit the Apple Store or Google Play.

About Nudge
Nudge is a health, wellness and lifestyle company set to transform the healthcare industry by offering insight into individuals’ lifestyle choices. By tracking dietary intake, level of hydration, minutes of fitness and hours of sleep as well as synching with the leading apps and wearables, Nudge is the principal curator of the best health and fitness apps on the market. Nudge uses a carefully calculated, evidence-proven algorithm to present users with a Nudge Factor, an indexed number representing the overall level of health of the user, which can be used for comparison with other Nudge users and friends on social media, regardless of apps and trackers used. The Nudge Factor can also be used to see where users can improve upon daily life choices, motivating them to pursue an elevated, overall wellbeing. Launched in May 2014, Nudge is a Richmond- based company co-founded by Mac Gambill, Phil Beene and Chris Garson.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Chantal LeBoulch

+1 (310) 777-7546
Email >
Visit website