Where2GetIt and Factual Discuss Data Ownership in a Consumer-Driven World

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Location-based technology leaders from Where2GetIt and Factual come together to discuss location data ownership for multi-location brands in the podcast, "Importance of Accurate NAP Data".

Factual, Where2GetIt, Digital Marketing Podcast
1. What are the platforms that are driving most of the action? 2. What are those actions out there driving? 3. How do I engage with those platforms to make sure that I am in the best position to capture the actions that I want my users to take?

Where2GetIt, a market leader in location-based digital marketing offering solutions to more than 500 national brands, today released a podcast about about the future of data ownership in the local search ecosystem. CEO, Manish Patel, was joined by Vikas Gupta, Director of Marketing at partnering company, Factual. The podcast, entitled "Importance of Accurate NAP Data," is Where2GetIt's first guest podcast feature of 2015.

Last week Where2GetIt released its “Why Small Data is a Big Deal” whitepaper, which details the importance of small data and its actionable and digestible qualities. Today, Where2GetIt again highlights small data by discussing NAP data. In this installment of the Local Marketing Circle podcast series, industry experts Manish Patel and Vikas Gupta, address the problem that multi-location brands consistently face: inaccurate location data and why managing this matters.

When discussing the impact of inaccurate location data Gupta states,”...the reality is that consumers are taking action off of whatever information they can find and so I think as a brand you would tier: 1. What are the platforms that are driving most of the action? 2. What are those actions out there driving? 3. How do I engage with those platforms to make sure that I am in the best position to capture the actions that I want my users to take? And so, for local search and mapping that’s very much getting the core NAP information correct. But also getting the geocode correct.”

For all other episodes visit the Where2GetIt the Knowledge Center

About Factual
Factual is a data company that helps make sense of what's happening in the physical world, enabling developers, publishers, and advertisers to build more relevant and personalized mobile experiences using the context of location. Factual's real-time data stack builds and maintains data on a global scale, with Factual'-s core Global Places data covering over 65 million local businesses and points of interest in 50 countries. Factual's Geopulse products, built on top of its Global Places data, provide industry leading real-time location targeting and location-based audience capabilities.

For more information visit http://www.factual.com

About Where2GetIt
Where2GetIt was founded by CEO Manish Patel in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 4,500,000 brick and mortar locations, Where2GetIt has channel strength that reaches millions of consumers around the world. Patel has lead Where2GetIt in developing local marketing solutions that include the Brandify Platform, scalable Local SEO, local advertising, mobile-local technologies and local-social marketing tools.

For more information visit http://www.where2getit.com and follow @Where2GetIt

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