butter LONDON Gets Personal with its Consumers

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butter LONDON and Sight Commerce partnership delivers a visually inspiring shopping experience that is personalized for the consumer.

A customer can select a nail lacquer online and immediately see how the colour and finish look on her skin tone.

Every vendor promises an increase in conversion, but Sight Commerce has truly delivered on that promise.

Sight Commerce, the company creating visual and personalized shopping experiences for online and in-store, announced today that butter LONDON, a prestige beauty company that is obsessed with colour, unbridled creativity and self-expression, has launched INFINITE, its cloud-based visual commerce solution, on http://www.butterlondon.com. The partnership is already having a major impact on butter LONDON, which now attributes Sight Commerce as one of its top conversion tools.

The elegance of the solution is in its simplicity. A customer can select a nail lacquer online and immediately see how the colour and finish look on her skin tone. The butter LONDON shopper clicks through a selection of hand models, choosing one that represents her personal complexion. INFINITE then allows the consumer to browse the butter LONDON products and see each product applied on that model hand. The shopper immediately sees how each nail lacquer – colour and finish – will look on her.

“We want to convert browsers into buyers, that is key to growing our online business,” says Sarina Godin, President of butter LONDON. “We want to offer new customers, as well as our most loyal customers, the ability to experiment with new colours and finishes. Sight Commerce has had a significant impact on our performance by providing her a tool to experiment and discover our colour.

“Every vendor promises an increase in conversion, but Sight Commerce has truly delivered on that promise,” says Kacy Cole, Director of E-Commerce and Digital Marketing at butter LONDON. “INFINITE has helped us serve the unmet need in the consumer’s online shopping experience of testing and trialing the product. We now enhance her experience with us, reduce purchase regret and make it easier for her to engage with butter LONDON in an omni-channel environment.”

“It’s not just about the images. It’s about inspiring the consumers and understanding what the images tell us about the consumers,” says Vipanj Patel, CEO of Sight Commerce. “Reducing photography and other costs is a bonus. The real benefit is increasing sales and understanding the style preferences of consumers. We are honored to partner with butter LONDON and their visionary leadership team who understand and are preparing for where digital commerce is headed.”

About Sight Commerce
Sight Commerce is powering the visual commerce revolution with its cloud-based solutions for retailers. The company generates hundreds of millions of images each month to help retailers inspire their consumers, understand the consumer’s style preferences and increase sales by creating confidence in the consumer’s purchase decision. Sight Commerce is based in San Diego, Calif., and can be found online at http://www.sightcommerce.com.

About Butter LONDON
Ten years ago, butter LONDON® was founded as an influential, high-design nail lacquer brand that pioneered the first “3 free” nail lacquer available in sensational, catwalk-worthy colours. Today, the butter LONDON® product line is recognized around the world for living on the inside edge of fashion, bringing the most vibrant beauty trends to life with high-performance, dressing table-worthy cosmetics and a strong legacy in nail lacquer. Cheeky and Chic, butter LONDON® serves as a woman’s colour stylist, encouraging her to experiment and discover, igniting her passion for colour and giving her the confidence to use beauty as her favorite fashion accessory – all with a dash of Brit wit. Dedicated to delivering high-style colour without compromise, butter LONDON continues to use only the safest ingredients in every product.

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Nikki Beary
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