Google VP Jonathan Alferness to Keynote TUNE’s Postback Event

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The mobile event of the Summer, Postback 2015, will be held July 23-24, 2015.

TUNE, the enterprise platform for mobile marketing, announced Google VP, Product Management, Mobile Display and AdMob Lead, Jonathan Alferness will keynote Postback, adding to the event’s incredible lineup of the top minds in mobile.

Registration is now open for the event, which will be held in Seattle, Washington, on July 23-24, 2015. For more information visit

“We are extremely lucky to have Jonathan join us as a keynote for Postback this Summer. There is so much our attendees can take away from Jonathan’s perspective and experience leading and growing a key product suite within Google. It’s a real treat to have him share mobile trend insights as he leads the development of next evolution of mobile products.” - Jennifer Wong, VP of Marketing, TUNE

With a long history in product management for mobile products, on the mainstage of Postback, Alferness will share data and insights to help marketers increase their discoverability and profitability. In his keynote, Alferness will educate attendees about the evolving state of the mobile ecosystem and provide a peek into what’s coming next.

"I'm excited to come back to Postback and share the latest from Google. I had a great time at Postback last year, learned a ton and met great folks who will become long time friends. I'm looking forward to sharing and learning more about the broader business later this year." - Jonathan Alferness, Google VP, Product Management, Mobile Display and AdMob Lead

Alferness is currently VP of Product Management, Mobile Display and AdMob Lead for Google where he oversees product strategy and development for display and app monetization. Before this he was Director of Search Ads where he focused on ads quality, AdSense for search, personalization, optimization and bidding. Jonathan is a 15+ year veteran of the online industry where he has focused on building next generation web technologies, and worked closely with numerous Fortune 500 companies to understand how to embrace the migration to online, and now to mobile.

Postback, the mobile event of the Summer, is designed to educate, connect and inspire the fast-growing mobile community. Over 500 attendees are expected during the two day event - attendees ranging from marketers to CMOs to agencies to partner networks. In addition to the conference series, attendees should expect a private cruise around Seattle, an epic party with a surprise musical artist, and guaranteed conversations with the leaders in mobile marketing.

Postback mainstage speakers, including Alferness as a keynote, will deliver insights around the latest trends in mobile and analytics. The full Postback 2015 speaker lineup will be revealed in the following weeks leading up to the July conference.

From hands-on, personalized training to breakout sessions and the keynote presentations, attendees will gain valuable insights from fellow marketers and industry experts on how to best leverage TUNE, their marketing data and industry best practices to operate more effectively and improve results from mobile campaigns.

For more information on speakers, training workshops and registration, visit the Postback website -

About TUNE
Our mission is to make mobile marketing better, for everyone. TUNE is the global marketing platform to help marketers measure the performance of their mobile campaigns. Headquartered in Seattle, with global offices including San Francisco, NYC, Seoul, London, Berlin and Tel Aviv, TUNE is the most widely adopted solution to measure mobile marketing performance and trusted by top brands including UBER, Sephora, Trulia, Alaska Airlines, EA, Supercell and more.

For more information, visit You can also follow TUNE on Twitter, Facebook, LinkedIn, Google+, and Instagram.

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Jennifer Wong
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