Informa’s Ingredient Marketplace Has Strong Sunshine State Debut
Phoenix, Arizona (PRWEB) April 15, 2015 -- Ingredient Marketplace (IM) made its debut in Orlando, Florida last week and offered valuable education and industry trends, high quality exhibitions and engaged attendees. The three-day conference and expo attracted the buyers and suppliers that drive the nutrition, health, food and beauty industries.
“The big move to Orlando and the many other investments we’ve made in Ingredient Marketplace paid dividends for both attendees and exhibitors,” said Jon Benninger, vice president of Informa’s Health & Nutrition Network. “This was a very active show with a positive ‘buzz’ that left most who came very happy.”
Ingredient buyers and sellers from around the world explored more than 350 booths, learned from renowned speakers and participated in industry shaping training programs and presentations. Additionally, IM offered attendees numerous networking and business development opportunities.
Susan Martin, Director of Ingredient Quality for Coca Cola said, “IM is a great place to see what new ingredients are coming to market so I am ready when my team presents them to me for future formulations. There’s a lot of interesting vendors and variety and I appreciate the diversity of set up as well.”
IM in its second year had a total of 39 countries represented with 73% of attendees visiting for the first time. Key companies in attendance included: Bacardi-Martini Product Development, Bayer HealthCare, Chobani, Clabber Girl Corporation, Domino Specialty Ingredients, Florida Supplement, Florida’s Natural Growers, Garden of Life, Land O’Lakes, Inc., Nature’s Way, Nutrisystem, Swanson Health Products, Talking Rain Beverage Company, The Coca-Cola Company, Tyson Foods, Walmart Stores, Inc., Whole Foods Market, Wrigley and more.
Jorge Perez Avila, the Global Supply Chain Director for Sweet Leaf, has attended IM in the past as well as Informa’s SupplySide West event and said, “We have a line of teas that we are reintroducing to market and we are looking for functional ingredients to add to sweeteners and teas. This show is good because it offers me the chance to learn about many ingredients I didn’t even realize existed. We attend a lot of CPG shows, but we like the ingredient shows because I can attend and really focus on that aspect.”
Exhibitors were impressed by the quality of attendees at this year’s show as well as the change in venue.
Bryan McNally, a frequent exhibitor and President of Stryka Botanics, said, “We love the new venue—it’s excellent for this show. We’ve had good traffic with high-quality, serious buyers. We have a list of new leads—we are in acquisition mode as a company and so this show allows us to network and advance our goals. We feel that this show lets us spend a lot of individual time with buyers.”
Aparna Kalidindi, Manager of Technical Sales and Marketing for Natreon, added, “We attended a luncheon during IM and 35 of the 37 attendees were new to us. IM is a fabulous networking opportunity, and we were able to connect with people we would not have been able to connect with if not for the show.”
In fact, many exhibitors enjoyed the energy and pace of Ingredient Marketplace.
“IM allows us to have successful, unrushed meetings. The size of the show allows us to find solid sales leads through those meetings and a lot more gets accomplished,” said Melanie Brechka, Regional Sales Director, East Coast for Glanbia.
The 2016 Ingredient Marketplace will be held April 26-28 at the Marriott World Center in Orlando.
About Ingredient Marketplace: Hosted by Informa Exhibitions, Ingredient Marketplace is the leading destination to streamline the process of finding ingredients, contract manufacturers, packaging companies and more that aid in successful launches of finished products. For years, SupplySide events have been bringing together the suppliers and buyers that drive the nutrition, health, food and beauty marketplaces. Ingredient Marketplace is the source to learn more about the best that goes into finished products. The 2015 show was held April 7-9 at the Orlando World Center Marriott. For more information, visit supplysideshow.com.
Jennifer Kaplan, Evolve PR and Marketing, http://evolveprandmarketing.com, +1 6025501810, [email protected]
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