Hotel Covell, brand new trendy hotel in Los Angeles, selects GuestCentric for all digital needs

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GuestCentric’s all-in-one digital marketing solution strengthens Hotel Covell’s brand and secures direct bookings.

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We wanted a digital partner that could reflect our uniqueness and style online. GuestCentric stood out for its technological capabilities, such as its powerful booking engine and channel management tools

GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced today that Hotel Covell, one of Los Angeles new and trendiest boutique hotels, has chosen GuestCentric to power its digital strategy with award-winning website, booking engine, channel management and social marketing tools.

Hotel Covell is the brand new adventure from renowned hospitality entrepreneur Dustin Lancaster, the ingenious mind behind Bar Covell, The Hermosillo, El Condor, L&E Oyster Bar, Highland Park Brewery and Augustine Wine Bar.

Located in a 1930s building just above beloved Los Feliz hangout Bar Covell, Hotel Covell boasts five exclusive rooms. The rooms tell the story of George Covell, a fictional character inspired by interior designer Sally Breer and Lancaster’s backgrounds, resulting in a sophisticated mixture of classic Americana with a modern twist.

In just a few weeks after opening, Hotel Covell has already been highlighted as a hotel to watch at Condé Nast Traveler, the Los Angeles Times, the New York Times, Curbed and Variety.

“We wanted a digital partner that could reflect our uniqueness and style online. After looking at all the options in the market, GuestCentric stood out for its technological capabilities, such as its powerful booking engine and channel management tools. We were sure that GuestCentric was the perfect fit for us,” said Jenna DeRobbio, Hotel Manager of Hotel Covell. “We are also very fortunate to find in GuestCentric a hard working team, always available and totally committed to Hotel Covell’s success”.

Since its opening, in early February, Hotel Covell has been using GuestCentric’s all-in-one digital marketing solution, with stunning results in direct bookings, 12% of those coming from smartphones.

Besides GuestCentric’s innovative web design, recognized with over 70 international awards, user-friendly booking engine, mobile optimized for all operating systems, and a channel manager with over 400 integrations, Hotel Covell has access to GuestCentric market-leading capabilities like full control over website content and pictures; social marketing tools; SEO optimization and extensive reporting and analytics.

“We are thrilled to have been selected by Hotel Covell, an up-and-coming property in the Los Angeles scene, to provide their guests with the best possible shopping experience. When we work with a great property like Hotel Covell, everything becomes easier: design, deployment and results from a complete solution that strengthens their brand and secures direct bookings,” said Pedro Colaco, CEO of GuestCentric. “I am delighted that we enable Hotel Covell to run its online operations in an extremely efficient way, saving precious time that their staff can dedicate to offer guests a memorable experience”.


About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

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