Say Hi to Dobell: MyTuxedo Changes its Name

Share Article

This week marks an exciting stage in the company’s development, as it officially rebrands from MyTuxedo to Dobell.

The company name has changed, however, is operated by the same people with the same commitment to customers and has the same reputation for high quality and affordable menswear online.

So why are MyTuxedo rebranding to Dobell?

The decision to operate the business under an entirely new brand name – Dobell – has been made to better represent the broader range of products now available and to position the company with a stronger, more globally consistent and internationally recognisable name.

MyTuxedo was originally known for specialising in men’s formal and occasion wear including tuxedos, wedding suits, waistcoats, bow ties and formal accessories. In recent years however, the range has significantly expanded into more general men’s smart wear including suits, blazers, business shirts, ties, coats and shoes. In addition, the company has expanded internationally. The decision was therefore made to rebrand with an identity that would better represent its evolution. Since the in-house product range already used the Dobell brand, this was a fitting name to represent the company’s new identity as the global men’s smart wear specialist that it has become.

“To date, we have been providing exceptional formal wear at affordable prices to millions of customers, but we have now outgrown our original brand, limited to selling black tie clothing. Our name should reflect where we are as a company today as well as where we want to go in the future. We need to ensure our valued customers don’t just think of us as a tuxedo retailer, but as a one stop shop for smart menswear,” said Tim Grimaldi, Director.

The new brand, rolled-out today, can be seen at It includes a complete refresh of the website and newly launched mobile site to reveal a clean, smart and simple design fully complementing the new logo. The new mobile solution will serve Dobell’s growing number of customers using their smart phones and tablets to shop.

Today, Dobell offers its customers several thousand different styles and ranges from a host of menswear designer brands as well as its own in-house label. The new identity allows the company to continue to sell excellent quality products across even more categories and destinations.

“Dobell better represents our expanding ranges and international presence. However, we are the same people, with the same online store and we will continue to provide our customers with our award winning combination of unbeatable product choice, quality and service at all times. We are excited to start this new chapter in our history with a distinctive and fitting identity at the forefront. It is important for our business to prepare for the future; we are building an international brand, under a powerful brand name, that will continue to be known for choice, quality, affordability and outstanding customer service worldwide” said Tim Grimaldi, Director.

The rebranded and mobile friendly website goes live on Wednesday 15th April 2015.

About Dobell

Dobell is a fast growing, global online retailer of men’s smart clothing. The company designs, markets and sells thousands of own-brand clothing, shoes and accessories as well as designer-label products to over 60 countries worldwide.

Offering customers’ access to the largest choice of affordable smart menswear available is essential the company’s philosophy. This is reinforced by its reputation for quality and service from over 20,000 independent 5 star reviews.

The company’s ambitions and growth prospects are underpinned by the development of its current market, additional product ranges and further international expansion.

For further details, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Georgina Richardson
+44 1323 745933
Email >

Georgina Richardson
01323 745933
Email >
since: 01/2013
Follow >
since: 10/2014
Like >

Visit website