Search Influence CEO: Visual Content + Social Media Can Help Auto Dealers Rev Up Online Marketing Engines

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Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, joins Mat Siltala and David Mink of Avalaunch Media to detail real-world visual content marketing strategies for auto dealers at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.

Scott, who has been helping small businesses get online since 1994, says social media is still a powerful sales tool for small businesses.

Search Influence CEO Will Scott

“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story."

Will Scott, CEO and co-founder of Search Influence, the largest online marketing company on the Gulf Coast, says auto dealers in particular can supercharge content marketing strategies using infographics, compelling photos and videos. Scott will join Mat Siltala and David Mink of Avalaunch Media to detail real-world visual content marketing strategies as a featured speaker at the 18th Digital Dealer Conference & Exposition in Tampa, Fla., Thursday, April 23.

Scott’s session, “The Power of Visual Content - Learn to Dominate the Competition with Shareable Visual Content,” is set for 10 a.m. at the Tampa Convention Center.

“With social media sites putting more and more emphasis on visual content, auto dealers have a real opportunity to stand out online using compelling car photos, video testimonials and data-rich graphics to tell their brand story,” he said. Scott has been helping small businesses succeed online since 1994, and now leads nearly 100 professionals at Search Influence who put results first and help businesses successfully market online.

With the Avalaunch team, Scott will discuss the types of visual content that matter most to the auto dealer industry, and will also give tips on social media strategy to make sure compelling visual content is seen and shared.

About Search Influence

Search Influence is a national, full-service online marketing company based in New Orleans, La. The only New Orleans firm on the 2011 Inc. 500 list of America’s fastest-growing private companies, Search Influence is the largest online marketing company on the Gulf Coast. It has hundreds of direct and partner customers, including local merchants and clients in the automotive industry, law, plastic surgery, cosmetic dentistry and dermatology industries as well as publishers and Yellow Pages companies who provide SEO and other online marketing products for their advertisers.

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