Crimson Cup Offers April 23 Webinar on How to Open a Coffee Shop

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Thinking about opening a coffee shop? Attend Crimson Cup's complimentary one-hour webinar to learn secrets to success.

Learn how to open a coffee shop in webinar from Ohio coffee roaster Crimson Cup Coffee & Tea
If you’ve ever considered starting a coffee shop, this is the webinar for you. In just an hour, we’ll introduce everything you need to know.

Crimson Cup Coffee & Tea, an Ohio coffee roaster and coffee franchise alternative, will reveal secrets to starting a coffee shop at a complimentary webinar on Thursday, April 23 at 2 p.m. EST. Anyone who owns or is thinking about opening a coffee shop is invited to register using this link.

In this no-cost webinar, company leaders will deliver insider insight developed over 23 years as a specialty coffee roaster and coffee business consultant.

“If you’ve ever considered starting a coffee shop, this is the webinar for you,” said Greg Ubert, founder and president. “In just an hour, we’ll introduce everything you need to know.”

Ubert is the author of Seven Steps to Success in the Specialty Coffee Industry, which covers everything a new coffee shop owner needs, including a model coffee shop business plan.

The proven steps outlined in his book form the basis of Crimson Cup’s coffee shop franchise alternative program, which has helped more than 250 independent coffee shops in 29 states start and maintain successful businesses. In 2014 alone, Crimson Cup helped to open dozen new independent coffee shops in eight states.

As outlined in Ubert’s book, the Seven Steps to Success in opening a coffee shop include:

  •     Step One: Focus on the Location.
  •     Step Two: Focus on Efficiency of Equipment Layout.
  •     Step Three: Focus on Proper Ingredients and Equipment.
  •     Step Four: Focus on The Marketing.
  •     Step Five: Focus on Training.
  •     Step Six: Focus on Customer Service.

The webinar is just another way that Crimson Cup supports the community of independent coffee houses. “Education, sharing knowledge and training are a huge part of what we do,” Ubert said. “We developed the Seven Steps program as an alternative to expensive coffee franchises because we have a passion for helping independent coffee shops succeed.”

When Crimson Cup’s customers thrive, so does the company. “We strive to be partners more than vendors,” he said. “Success is a team effort.”

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has hand-roasted specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee shop franchise alternative program, which includes a coffee shop business plan template. Sustainably sourced Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, as well as the company’s own Crimson Cup Coffee House in the Columbus suburb of Clintonville. For more information, visit

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Cheryl Claypoole
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