Bynder Accelerates Growth by Acquiring Startup SocialExpress

Share Article

Bynder Broadens Product Range, Sets Sights on Shaping the Future of Marketing Tech

We consider social content management and reporting to be one of our key focal points going forward

Bynder, cloud-based brand portal provider, announced today that it has acquired SocialExpress, a social media analytics reporting tool. The acquisition enables Bynder to add social media reporting to its current roster of services and deliver a comprehensive solution to a larger base of global clients, while helping marketers strengthen their data-driven decision making. The deal is motivated by Bynder’s effort to expand beyond its traditional digital asset management services. SocialExpress founder and CEO, Ivo
Minjauw, will join Bynder as key product manager for Bynder’s Content Hub.

“We consider social content management and reporting to be one of our key focal points going forward,” said Chris Hall, founder and CEO of Bynder. "Ivo and his team have done a fantastic job of developing SocialExpress and becoming an influencer in social analytics and reporting. Adding their expertise will help us offer an even more complete solution for brand management.”

“Bynder is one of the fastest-growing companies in the industry and I consider them the next big thing in branding and marketing technology,” said Ivo Minjauw. “Bynder has an amazing team, company culture, and I am very excited to be a part of it. I can't wait to introduce all of our new features!”

In the two years since its launch, SocialExpress has been the tool of choice for major brands such as Philips, Heineken, and ABN AMRO. SocialExpress has been featured in Sprout Magazine’s Top 25 Entrepreneurs Under 25, in addition to being alumnus of the prestigious Startupbootcamp program. Since its inception, SocialExpress has been on the forefront of innovation, an attitude that
fits in well with the Bynder approach.

“We want the social media reporting within our new Content Hub to be on par with the industry’s leading social media tooling,” said Mark Tenniglo, Bynder’s CPO.

About Bynder
Bynder is an online brand portal solution and marketing resource management system that automates and simplifies all processes relating to the creation, management, and distribution of digital media. Bynder solutions effortlessly help great brands to quickly distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a Deloitte Fast50 company with 500%+ year on year growth. Together, with a committed international team we are focused on delivering best-in-class marketing and brand management software to our clients around the world. Visit or call us: 857.317.2046 (USA) or +31 (0) 20 820 3740 (Netherlands)

Press Contact
Briana Edmonds
E: briana(AT)
T: 31 (0) 20 820 3740 (Amsterdam, Netherlands)

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Briana Edmonds
+31 208203740
Email >
Visit website