London, UK (PRWEB) April 15, 2015
Connected devices like tablets and smartphones are driving the sales volume of electronic devices, with wearable electronics growing in popularity toward the end of forecasted period. However, the market is poised to be driven by low-cost smartphones with which Apple does not compete.
The cost of developing an operating system (OS) for tablets, smartphones and wearable electronics is excessively high for a great many smaller sized manufacturers. Android keeps on dominating the market as the preferred choice of ready-made OS. However, this renders product differentiation difficult, therefore requiring enhanced functionality. Cost is still the main reason why manufacturers have a bad time differentiating.
Local manufacturers can achieve a competitive advantage over worldwide producers by offering products based on country specific requirements, as well as by targeting their products and marketing messages at a particular customer segment.
Alongside offering cost-competitive products, manufacturers must work to build loyalty to their brands and draw in their customers in order to expand market share.
New market research report “How New Companies Can be Successful in Tablets and Smartphones” prepared by Euromonitor International is now available at MarketPublishers.com.
Title: How New Companies Can be Successful in Tablets and Smartphones
Published: April, 2015
Price: US$ 1,200.00
The research report presents an up-close look at how some smaller-sized manufacturers are able to carve out a niche and even compete with entrenched companies such as Apple and Samsung.
The study presents a detailed picture of the consumer electronics industry and market worldwide, provides insights into leading geographies, identifies major growth categories, examines the most burning issues and prevailing trends, as well as analyses key factors driving the change in the sector. It provides an in-depth understanding of the competitive environment, the leading players in the market and top brands. The research publication provides extensive five-year forecasts to illustrate how the marketplace is expected to evolve in the next few years, along with investigating success criteria.
Reasons To Buy:
- The report provides a detailed guide to the global market for consumer electronics.
- The study contains valuable historical and current data with respect to the market.
- Key growth sectors and factors stimulating the sector’s growth are outlined and analysed in the report.
- Coverage of the competitive environment is provided in the study.
- In-depth review of the different case studies is available.
- The report contains a 5-year forecast of the development of the market.
More new studies by the publisher can be found at Euromonitor page.