Printer Toner Procurement Category Market Research Report from IBISWorld Has Been Updated

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Suppliers have raised prices slightly in the past three years due to the greater pricing power afforded to them from high product specialization; during the next three years, price growth is expected to slow, and the increasing adoption of digital substitutes will boost competition in the market. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Printer Toner in its growing collection of procurement category market research reports.

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Suppliers have raised prices slightly in the past three years due to the greater pricing power afforded to them from high product specialization

Printer toner has a buyer power score of 3.3 out of 5. According to IBISWorld analyst Michelle Hovanetz, this score reflects somewhat unfavorable market conditions for buyers. Over the past three years, printer toner prices have been rising despite stagnant demand. Although a rising number of businesses has increased the size of the market, growing internet usage has led to a drastic shift toward digital file storage and sharing as opposed to printing. As a result, this increased reliance on digital documents has reduced demand for toner.

Even so, prices have remained high due to the high specialization among toner cartridges, continues Hovanetz. Once a buyer purchases a printer or photocopier, their toner choices are extremely limited. Original equipment manufacturers (OEMs) develop their equipment to be biased toward same-brand toner cartridges, thereby ensuring a steady stream of revenue. A few substitutes exist, such as remanufactured cartridges or refill services, but quality concerns generally deter most buyers that regularly depend on printed documents. This specialization and reliance on brand-name toner leads to high market share concentration. Consequently, manufacturers have been able to raise prices. Suppliers of printer toner include Samsung, Hewlett-Packard Development Company LP and Canon Inc. Top suppliers control the majority of the market, thereby reducing buyer negotiation power. Over the next three years, toner prices are forecast to grow at a slightly slower rate due to the increasing adoption of digital technologies.

Input costs for printer toner can be highly volatile. Plastic materials (a main input of toner production) are derived from oil, which has had highly volatile prices. Iron ore prices have also been highly volatile in the past three years, affecting the price of iron oxide, another major component of toner. Fortunately for buyers, volatile input costs have not translated to wide fluctuations in toner prices. Suppliers have some cushion when input costs rise unexpectedly because of the high profit margins earned on printer toner. Stable price trends benefit buyers by enhancing their ability to accurately budget for future purchases. For more information, visit IBISWorld’s Printer Toner procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of printer toner. Printer toner is a colored powder composed of carbon, polymers and other compounds, and is used to form the printed images produced by copy machines and laser printers. Toner is held in cartridges. Printer toner cartridges are sold in black, cyan, magenta and yellow. This report excludes ink cartridges.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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