GrooveCar Provides Resources to Grow Credit Union Automotive Portfolios with April Sales Promotion

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Special automotive sale developed to drive sales to dealerships and increase auto loans with credit unions on Long Island

GrooveCar, ( a provider of automotive lending services to credit unions, announces Everything Automotive April Auto Sales Event will start April 17 and run through April 26, 2015. The Everything Automotive program provides credit unions with the ability to reach its members through an automotive buying resource loaded with features to drive business to dealerships and increase member business with credit unions. The April Auto Sales Event is a promotion that offers pricing for new vehicles at $1 over invoice price and a $300 off the best deal on a pre-owned.

“GrooveCar is the catalyst that brings the credit union member to the dealership showroom. The promise of an excellent opportunity to purchase a vehicle while also benefiting from a superb financing rate, from one of the participating credit unions, is what the sale is all about,” explained Frank Rinaudo, senior vice president, GrooveCar, Hauppauge, New York. Credit union members look forward to the program as they benefit from a combination of great vehicle pricing from participating dealers and loan rates from their credit unions. The sale continues to grow in popularity each year.

“A lot of excitement goes into this sale with targeted cross promotions through multiple channels to really drive the message home,” added Rinaudo. The April Auto Sales Event incorporates the online buying tools, vehicle pricing research and targeted marketing programs provided to the credit unions. Designed for easy launch by credit unions, the April Auto Sales Event is a much anticipated bi-annual program.

GrooveCar provides important automotive research and purchasing programs, a great tool for credit unions to provide its members. “Our Everything Automotive takes into account the changing needs of credit union members putting them in the driver’s seat of both a vehicle and their finances. Everything Automotive creates a smooth auto buying experience,” explained Robert O’Hara, vice president of strategic alliances. With strong economic indicators suggesting 2015 will show solid growth potential for credit union automotive portfolios, GrooveCar’s Everything Automotive captures the buying power. As reported by Experian Automotive, auto loans increased by 11 percent in 2014 over 2013. With a better employment picture, the auto industry will certainly benefit according to TransUnion, as pent-up demand for vehicles will continue to fuel growth for credit union loan portfolios.

About GrooveCar:
Founded in 1999, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products—shopping, buying, leasing, financing, ownership—for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at

About GrooveCar Direct:
GrooveCar Direct was created expressively to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at

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