The All New Barbera Autoland Introduces Itself to Greater Philadelphia Region Through New Ad Campaign

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Boulevard Auto Group LLC seeks to replace image of dealership’s previous owner

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“We hope the new ad campaign will reinforce that the dealership is under new ownership and we have made many enhancements and improvements,” says Tom Hessert with Boulevard Auto Group LLC.

A series of commercials have recently hit the airwaves introducing the All New Barbera on the Boulevard promising, “You’ll love the new us.” The real story behind the dealership’s new message is its all-new ownership.

Long associated with its previous ownership, the completely All New Barbera Autoland was purchased four years ago by Boulevard Auto Group LLC. Since then, the group has been working to introduce itself to customers, and has already established the dealership’s reputation as the number one Chrysler, Dodge, Ram Truck and Jeep dealership in the Philadelphia area.

“Not many people realize that the All New Barbera Autoland is under new ownership,” says Art Carita, Executive Vice President of Boulevard Auto Group LLC. “We purchased Barbera’s from its previous owner four years ago. Since then we’ve been working hard to build a bigger, brighter and way better dealership for our customers.”

One tradition the All New Barbera Autoland continues to honor is BarberaCares, the dealership’s lineup of community and charitable initiatives. BarberaCares activities have included collecting toys and bikes for the Toys for Tots campaign, gathering coats to distribute to children in need through local branches of the YMCA, supporting the Police Athletic League’s Back to School drive, and sponsoring local charitable events like Make-a-Wish Philadelphia’s Walk for Wishes fundraiser.

Under the new ownership, the All New Barbera Autoland offers consumers an expanded inventory and improved customer service.

“We hope the new ad campaign will reinforce that the dealership is under new ownership and we have made many enhancements and improvements,” says Tom Hessert with Boulevard Auto Group LLC.

Barbera Autoland is located at Borbeck and the Boulevard on Route 1 in the Greater Northeast, and offers over 1,000 new Chrysler, Dodge, Jeep, and Ram Trucks, and hundreds of certified and pre-owned vehicles as well as all auto warranty repairs and maintenance.

About Barbera Autoland
Under the new ownership of Boulevard Auto Group LLC, Barbera Autoland is Philadelphia’s leading Chrysler, Dodge, Jeep and Ram Truck dealership. Centrally located at Borbeck and the Boulevard on Route 1 in the Greater Northeast, Barbera Autoland sells nice cars to nice people. Offering both new and used vehicles as well as auto repair and maintenance, Barbera’s owners are confident, “You’ll love the new us!”

For more information:
Barbera Autoland
7810 Roosevelt Blvd.
Philadelphia, PA 19152
215-333-3700
http://www.BarberaAutoland.com
http://www.BarberaCares.com
https://www.facebook.com/barberasautoland
https://twitter.com/BarberaAutoland

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Vince Powers
Powers Brand Communications LLC
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