New Study Explores the Role of Drama in the Golden Age of TV

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Findings from TrutchCo.'s Latest Study - DECODING DRAMA - Released Today Explain the Cultural Relevance of TV Drama’s Current Success

Historically, when one medium displaces another, as the Internet has done with TV, the displaced medium gets bumped up a notch culturally and takes on more artistic regard.

TruthCo. released the results of its newest study today – Truth Culture Decoder®: DECODING DRAMA - and the findings explain why drama is resonating so deeply with consumers at this moment in time and what that means for the television business.

The current radical shifts in drama’s narrative appeal come in concert with the proliferation of viewing across platforms and multitude of perspectives weighing in across social media platforms. But importantly, the role of drama in a post-collapse era is heightened because now, the everyday stakes are higher. These shifts are changing the way we relate to content, characters and stories and how that content and those characters play in the current cultural context.

Key Findings

  •     Quality: In the drama genre, copycatting of “quality” shows abounds, forcing the genre to raise the bar even higher.
  •     Sophistication: Consumers are much more sophisticated and involved in their viewing choices, so expectations have heightened while sampling has decreased.
  •     Reflection: Viewers increasingly crave nuanced, one-of-a-kind characters that mirror the individuality and complexity of the real world.
  •     Blurred Lines: As drama is becoming more auteur-driven and more novelistic, distinctions between genres mean less and less and lines are blending and blurring.
  •     Narrative Scope: Drama is shifting from being about “what” and “who” to “why” and “how” – from tidy investigations with absolute truths, to sprawling examinations that revel in the ambiguous.

Quotes
“Historically, when one medium displaces another, as the Internet has done with TV, the displaced medium gets bumped up a notch culturally and takes on more artistic regard. Quality drama is that response. Since the economic collapse, people have felt that the stakes have gotten higher in their lives, so a more serious, deeper kind of drama had to emerge to reflect that. Today, quality drama is capable of carrying and exploring viewers’ deeper feelings about the precarious world they faced. DECODING DRAMA takes a look at what recent cultural shifts are driving this prominence and how the genre is evolving in step with current events.” - Linda Ong, CEO, TruthCo.

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Bronagh Hanley
TruthCo.
(415) 314-7262
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