As of April 21st, 2015 Google will be rolling out an algorithm update that will extend mobile-friendliness as a ranking signal in their "SERP" (Search Engine Results Page).
Edmonton (PRWEB) April 17, 2015
As always Google is keeping up with the times and is set to give a ranking boost to mobile-friendly websites in its latest algorithm update. As of April 21st, 2015, Google will be rolling out an algorithm update that will extend mobile-friendliness as a ranking signal in their "SERP" (Search Engine Results Page).
This update is simply due to the growing amount of users moving towards their mobile devices for searching. Looking at a webpage that is not mobile friendly on a phone or tablet can be very cumbersome.
One of the interesting and somewhat unprecedented aspects of this announcement is the fact that it was announced at all and with specific dates to when Google plans to roll this out. Google has been known to hold their cards pretty close to their chest when it has come to algorithm updates in the past. Usually by the time they announce that an update is coming down the pipe it has already been rolled out in secret. But in this case it seems that they didn't feel the need to cloak their efforts in providing the best possible search results for their end users.
For businesses that are stuck on an old outdated platform, this could be considered bad news as moving to a new platform that is a responsive design can be somewhat costly depending on the depth and needs of their website. Businesses that have already moved to a responsive design can breathe a sigh of relief knowing that their website could be getting a boost in the rankings. But let’s not get carried away here! If a website is still a mess or it has a weak or blacklisted link profile this algorithm update will not take it to the top as it is just another factor or signal that can be stacked alongside all the other signals that Google looks for.
It is fair to say that a business that is looking to move forward and capture more customers from their website can no longer consider responsive design a bonus. It's now a must have, not just because of the algorithm update but because of the growing amount of consumers who are finding products and services on their mobile devices. Responsive web designs are better for the end user and it is now a strong factor for your SEO.