Radius Networks and the R2-D2 Builders Club Launch Beacon-Powered Interactive Droid Experiences at Star Wars Celebration 2015

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At this year’s Star Wars Celebration event, visitors will be able to find the droids they are looking for and participate in special “Jawa Scavenger Hunts” using free mobile apps developed by the R2-D2 Builders Club and using proximity beacon technology from Radius Networks.

Radius Networks, Inc., the leading provider of mobile proximity services, today announced that it has teamed with the R2-D2 Builders Club to introduce R2FID mobile proximity technology that enables visitors to the 2015 Star Wars Celebration to explore the Star Wars universe using the power of proximity beacons and their personal mobile devices.

Using the free Droid Scanner mobile app, developed by the R2-D2 Builders Club, visitors will be able to detect droids equipped with RadBeacon Tag proximity beacons from Radius Networks. Once identified, users of the Droid Scanner mobile app can interrogate each droid and uncover details of its maker, its service history and its role in the Star Wars universe.

Using the free R2FID Scavenger Hunt mobile app, visitors will be able to participate in a special “Jawa Scavenger Hunt” hosted by the R2-D2 Builders Club. Each of the four days of Star Wars Celebration 2015, R2 Builders running the Scavenger Hunt will place several Radius Networks RadBeacon proximity beacons throughout the Anaheim convention center. When a user approaches within 1 meter of a beacon, the R2FID Scavenger Hunt mobile app will notify them that they have discovered a hidden “Jawa.” Users who find all of the “Jawas” and successfully complete the Scavenger Hunt can win special prizes including special Star Wars Celebration trading cards, bookmarks, pins, and more. The first participant to complete the Scavenger Hunt each day will receive a special poster designed by renowned artist Jamie Snell.

Proximity multi-beacons with iBeacon and AltBeacon technology are short range, low power, Bluetooth Smart transmitters that can notify mobile devices when they come within 100 feet of the beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new innovative solutions, such as precision indoor navigation, automatic ticketing, guided conference visits and location-relevant offers and promotions.

“We are excited to be working with the R2-D2 Builders Club to bring an exciting new level of interactivity and exploration to this year’s Star Wars Celebration,” said David Helms, Chief Product Officer at Radius Networks. “It’s been amazing seeing how R2-D2 Builders Club brings these R2 units to life, each with their own quirkiness and character. Adding beacon technology drives the R2 experience for visitors to an even higher and more personal level, and we are thrilled to have been a part of making this happen.”

About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit http://radiusnetworks.com or follow Radius Networks at @radiusnetworks.

About the R2-D2 Builders Club
Founded in 1999 by Dave Everett, the R2-D2 Builders Club is an international community whose members build their own replica robots from the Star Wars universe. The R2-D2 Builders Club has continually striven to develop an accurate resource for reproducing the lovable Star Wars astromech droid designated R2-D2. Current membership stands at over 7,100 and continues to grow with members from all over the world.

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David Helms
@RadiusNetworks
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