Wiser and Spring Metrics Partner Up to Deliver a Marketing and Pricing Strategy Webinar

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Retailers around the world have the chance to join these two eCommerce solution providers for a free webcast this month.

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Insights from data analytics provide retailers with a convenient way to improve upon their pricing and marketing strategies with concrete data to back it up.

On April 28, 2015 price intelligence leader Wiser will co-host a webinar to help retailers understand the importance of data evaluation when it comes to their pricing and marketing strategies. The webinar, titled “How Data Analytics Can Be the Ultimate TKO in Your Marketing and Pricing Strategy” will be led by Spring Metrics’ Beth Harvey, and Wiser’s Head of Pricing and Analytics, Luke Lin. The webinar will take place on April 28, 2015 from 2-3 PM EST.

Luke Lin, Wiser’s Head of Pricing and Analytics, said “Big data is a big deal in ecommerce. Retailers need to uncover big data’s true potential to help them make decisions about their pricing and marketing strategies. Want to price your products? Data has the answers. Want to execute the most effective advertising campaigns? Data has the key insights. It’s remarkable what retailers can accomplish with a little bit of data analysis, and we hope this webinar helps them succeed with that.”

This webinar will answer crucial questions that are relevant for retailers selling in the digital age, such as: Why should retailers use big data and what are the benefits? These questions are important because big data can inform retailers’ strategy with competitive insights, visibility into real-time market trends, pricing history analysis, and more.

The online retail industry is becoming incredibly crowded, and retailers should capitalize on the capabilities that big data delivers to get ahead. Insights from data analytics provide retailers with a convenient way to improve upon their pricing and marketing strategies with concrete data to back it up. Making informed, data-driven decisions can help retailers master their competitive landscape and improve sales volume.

To learn more about the webinar and sign up for free, click here.
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About Wiser
Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most importantly, profitable.
Wiser’s flagship product is WisePricer, a full-featured dynamic pricing and merchandising engine that monitors, analyzes and reprices retail products in real-time. WisePricer enables retailers to boost profit margins and revenue, price with confidence, and improve merchandising through powering the development of a sound pricing strategy.
Wiser also offers a MAP monitoring solution, WiseMapper, for brands and manufacturers to monitor and protect their pricing across the thousands of retailers selling their products.
For more information on Wiser and WisePricer, please visit wiser.com/wisepricer.

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Min-Jee Hwang
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