Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Demand Signal Management (DSM) from Manthan Helps CPG Organizations Ignite Growth with Industry’s Most Complete Analytics Solution
  • USA - English


News provided by

Manthan

Apr 20, 2015, 08:00 ET

Share this article

Share toX

Share this article

Share toX

Manthan Logo
Manthan Logo

Phoenix, AZ (PRWEB) April 20, 2015 -- Manthan, the global leader in analytics solutions for Consumer Packaged Goods (CPG) companies and their retail partners, today announced the industry’s most complete, easy to use and fastest to implement Demand Signal Management (DSM) solution. DSM from Manthan empowers CPG manufacturers to win today’s fiercely competitive demand battle and ignite profitable growth by creating actionable market insights that activate the shopper’s journey.

DSM from Manthan is a powerful integrated analytics system that creates a single “point-of-truth” about the shopper. As the most complete DSM solution available, Demand Signal Management from Manthan integrates and synthesizes multiple, disparate data sources – including the integration of shopper insights – to drive actionable insights faster across the CPG organization.

“CPG manufacturers today are faced with unprecedented complexity driven by the explosion of data, growing competitive pressures, and significantly greater shopper control,” said Kirk W. Wheeler, Executive VP and General Manager of Manthan’s Global CPG Practice. “To win and grow in this constantly changing environment, CPG companies need information and insights to drive faster decisions and better execution of any growth strategy. Demand Signal Management from Manthan delivers on these urgent needs and more.”

Wheeler continued: “As the only DSM solution that integrates vital shopper data, Manthan DSM puts actionable shopper, market and logistic insights easily and quickly into the hands of the frontline CPG functions who need them the most. The other DSM offerings on the market are predominantly aimed at supply chain solutions. By contrast, DSM from Manthan is uniquely focused on shopper insights and market place activation, providing true demand analysis of the numerous datasets that are now a fact of life in the digital age.”

Manthan’s Global CPG Practice recently joined together with CGT Magazine to conduct a national survey on how CPG executives are using analytics-driven technologies like DSM to drive shopper insights and drive growth. More than 50% of the CPG executives responding to the survey said they are making progress with big data, and over 80% believe a “single source of truth” about their shoppers is a strategic advantage. However, only 10% of respondents had deployed a capability such as DSM to drive data to insights to action. More than one-third of CPG companies cited organizational structure for not implementing DSM while 24% mentioned cost. In the next 24 months, 63% of those surveyed plan to evaluate DSM platforms.

Speed to Value and ROI, and Easy to Use
Manthan’s highly flexible DSM solution can be up and running in less than 12 weeks, giving CPG marketers the fastest time to shopper insights, activation and ROI in the industry. Equally important, the DSM applications from Manthan are designed so even average business users can easily leverage them from any web connected device. Manthan DSM offers a “Lego” like approach, allowing CPG organizations to start small on the cloud and expand by building more assets as they reap the shopper activation and growth-building benefits that DSM offers.

Manthan’s DSM solution collects and synthesizes information from multiple, disparate sources – including unstructured data – to create a powerful integrated analytics platform that can drive cross-organizational actionable insights that improve and accelerate CPG decisions making. The multiple data sources that Manthan’s cloud-based DSM solution manages include information from retail customers, distributors, market research, internal data, social media and uniquely, shopper data.

DSM from Manthan is built on four essential value streams that enable CPG manufacturers to grow and succeed by uncovering profitable new opportunities and improving ROI across all marketing spend:

1. Understand: By making sense of big data, developing cross channel insights and improving sales and campaign execution.
2. Streamline: By reducing out of stock (OOS), improving forecasting and driving a lower cost to serve model for CPG.
3. Collaborate: By collaborating better with retailer partners and optimizing relationship ROI.
4. Influence: By truly understanding the shopper, and playing a bigger role in, and activating, the shopper’s journey.

The following are the key layers of the Manthan DSM technology architecture:

• Data acquisition layer (data from retailers, distributors, market research, social media, shoppers)
• Foundational layer (cleanse, homogenize, enrich and integrate data from multiple sources)
• Analytics and visualization layer (tailorable modules for sales, shipment, pricing, new product launches, promotions, brand, shopper, category management and inventory)
• Predictive analytics and insights layer (flexible modules for demand forecasting, OOS analytics and execution, trade spend analytics, shopper activation and pricing strategy and analytics)

Manthan will be present at CGT's Retail and Consumer Goods Analytics Summit to be held in Chicago on April 29th till May 1st, 2015 to showcase its entire portfolio of CPG Analytics solutions including Demand Signal Management.

------------------------------------------

About Manthan
Manthan serves as the Chief Analytics Officer for global consumer industries. Manthan’s comprehensive portfolio of analytics products and services enable CPG manufacturers and their retail partners to understand and activate the shopper’s journey. Architected with deep industry expertise, Manthan’s solutions combine advanced predictive analytics, actionable insights and unmatched shopper knowledge to help customers identify and drive incremental growth opportunities. Manthan has provided its business-building analytics solutions to several retail and CPG organizations. Visit Manthan at http://www.Manthan.com/cpg-solutions

Joanna Beerman, Manthan, http://www.manthansystems.com, 435-901-4844, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.