Cannes Film Festival Set to Screen Movie by Sex Toy Makers LELO
Stockholm/San Jose (PRWEB) April 17, 2015 -- Luxury sex toy brand LELO today secured a place at the 68th Cannes Film Festival, from 13th– 24th May in France, for the worldwide premiere of their first short film, Beyond the Wave, starring Casper van Dien (Starship Troopers, Sleepy Hollow) and directed by Goran Gajic.
Beyond the Wave also stars Emilie Ohana (Paris, Je t’aime) and introduces newcomer Zhu Wei Ling. It’s the first film ever produced by a sex toy company, but surprisingly does not feature any sex toys or any of LELO’s luxury intimate accessories.
Instead, its non-linear narrative with an open structure explores the male–female relationship, meditates on perspectives, love and solitude as central to human existence. Set in the near future, the film examines the interactions between a man and two women, and how those interactions aren’t always all they seem. It explores the importance of communication in a time of increasing self-interest and worse communication. It is a parable, and a warning.
Steve Thomson, Head of Marketing at LELO said: “We are honored to have been selected to screen at Cannes. Every day we see the world become more individualistic and fragmented. This movie is a creative intervention, designed to do what LELO does best: bring people together. That’s what’s at the heart of what we do and at the heart of the film too, and it does that in a way that goes way beyond what people expect from a pleasure brand like ours. It engages couples, encouraging them to get closer and the Festival De Cannes is the perfect platform from which to share this increasingly important message.”
The star of the movie, Casper Van Dien, said: “When I read the script, the project spoke to me on a personal level. I think many people in 2015 can feel lonely and disconnected even when someone is right beside them. Beyond the Wave shows the importance of not only relying on yourself, of not just communicating or spending time with someone, but genuinely trying to understand your partner’s perspective. So many arguments could be avoided if we just paused for a moment and put ourselves in our partner’s shoes.”
Beyond the Wave has been entered as a drama and will screen at the Short Film Corner at Cannes Court.
Director, Goran Gajic (Babylon 5, Oz), said: “Cannes is an ideal film festival for a movie with structure, sophistication, nuance and a message, as we tried to convey in “Beyond the Wave”. I hope the other film festivals will be able to recognize its value as well.”
The movie is accompanied by an interactive experience, called PlayTogether™ that can only be watched with a partner – a world first. PlayTogether™ can be accessed at the movie’s official website BeyondTheWaveMovie.com along with the official trailer and bonus behind-the-scenes footage and interviews with the cast and LELO team.
PlayTogether™ takes people on a journey into the world of the movie and requires two viewers, sitting beside each other, to sync-up their phones and make choices about the video displayed across both their screens, to determine what scene they’ll see next; helping couples’ appreciate their partner’s perspective, and bringing everyone closer together both physically and emotionally.
Steve Thomson explains: “Our goal with Beyond the Wave is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether™. It’s meant as a fun way for people to get a sneak peak at the movie. It brings couples closer together and encourages them not merely to sit in the same room but to engage with each other’s point-of-view and to spark a unique interaction.”
More information and the official trailer can be viewed on the official movie site, BeyondTheWaveMovie.com and also on LELO’s website LELO.com.
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For more information contact PR(at)LELO(dot)COM
LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through luxurious bedroom accessories and soy massage candles. LELOi AB is the Swedish company behind LELO, and also holds the PicoBong brand under the LELO group, where offices extend from Stockholm to San Jose, from Sydney to Shanghai.
PR, LELO, http://www.lelo.com, +1 (877) 872-5356, [email protected]
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