Psychability Selected As "Best of SPROCKIT" Award Winner at NAB Show

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Psychability Lauded for Innovative TV Data Management Platform

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Psychability, creator of a first-of-its-kind recommendation engine for TV media buyers, has been selected as a winner of the first ever “Best of SPROCKIT” Awards this year at NAB Show for its TV Data Management Platform (DMP).

The solution brings Big Data and analytics to TV and helps traditional TV, TV Everywhere, linear or live TV, catch-up TV and social TV data to significantly improve the effectiveness of ads while enabling monetization of the data that companies already have.

The first annual “Best of SPROCKIT” awards recognized five exceptional SPROCKIT companies for their outstanding products and solutions, as voted by NAB Show attendees. During NAB Show, the 30 SPROCKIT startups presented their company’s solution in a five-minute pitch session, followed by a brief Q&A open to all NAB Show attendees.

“We couldn't be more thrilled to have been selected for the award, especially since the judges were the NAB attendees themselves,” said Psychability CEO Pankaj Shroff. “We think our product can deliver superior analytics to broadcasters and voters at the show have obviously recognized our potential, too.”

For those who were unable to meet with Psychability at NAB, the company will demonstrate its data management platform and applications to the Internet and Television industry once again at the INTX, May 5-7, 2015 at McCormick Place in Chicago, IL.

About Psychability
Psychability is a technology leader that uses advanced data science for cross-media audience insights in television. Harnessing the precision of digital media, Psych ability’s proprietary platform – predictive analytics and machine learning algorithms – enables programmers, distributors and advertisers to extract the untapped value of TV audience data across multiple devices and in real time. We make aggregating various legacy sources of first party viewing data more streamlined.

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Media Contact for Psychability
Chris Huppertz
Bob Gold & Associates

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