Mobile Commerce Q1 Revenue Jumps 145% Across Broad Retailer Index

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Unbound Commerce Reports Accelerating Quarterly Mobile Commerce Growth

BeddingStyle.com Dedicated Mobile Site Homepage

The disparity between mobile commerce revenue growth (145%) and the increase in mobile sessions (67%) points to a growing, returning customer base buying more on mobile than ever before, as their comfort level rises.

Unbound Commerce counts 400+ retailers as clients and delivers dedicated, custom designed mobile commerce sites. Across a broad same-store index of over 350 mobile commerce sites, year-over-year aggregate mobile commerce revenue increased 144.75%, in Q1 2015, over the same quarterly period in 2014.

This is the largest single quarterly increase reported for the Unbound Commerce retailer index to date, and shows that mobile commerce revenue growth is continuing to accelerate, as smartphone adoption increases, consumer confidence grows, and friction in the mobile path to purchase is reduced.

The average mobile order size was up 18.81% and bounce rates continued to trend modestly lower (down 2.10% compared to Q1 2014).

Conversion rates grew a healthy 25.86%, which can be largely attributed to mobile site enhancements and friction-reducing best practices built into the custom designs. Rockport, for example, recently redesigned their mobile commerce site and saw a 350% lift in revenue during this past Holiday season.

The aggregate number of mobile commerce pageviews rendered across the retailer index jumped 71.56% for the quarter, as compared to 2014 and mobile sessions increased 67.12%, a figure that is less than half the revenue increase.

The disparity between mobile commerce revenue growth (145%) and the increase in mobile sessions (67%) points to a growing, returning customer base buying more on mobile than ever before, as their comfort level rises.

Interestingly, the number of unique users for the quarter jumped 39.77%, indicating an increasing level of usage by shoppers returning to the mobile commerce site repeatedly.

“As mobile commerce grows as a percentage of business for retailers, we are seeing a surge in requests for dedicated mobile sites that are not ecommerce sites simply resized for mobile,” said Srinivasarao Nandiwada, CTO and Co-Founder. “Increasingly, our clients are building internal teams to focus on mobile commerce and want the ability to treat mobile as a unique element of the omnichannel shopping experience.”

About Unbound Commerce
With more mobile and tablet site deployments than any other solution provider, Unbound Commerce is the industry’s #1 provider of dedicated mobile commerce solutions for mid-market online retailers. Unbound’s unique, low-IT hybrid approach allows current ecommerce operations to be leveraged and extended into mobile commerce, tablet commerce, commerce-enabled apps, and in-store engagement. Unbound also equips each mobile site with marketing tools to help retailers and brands bridge online and offline consumer touch points, at point of sale. Unbound has built and deployed dedicated mobile and tablet sites for Cali and York, Monster Cables, Bedding Style, Patrick James, Shoe Carnival, Rockport, Finish Line, FLOR, MillerCoors, Adam and Eve, The New England Patriots, Cavenders, and over 400 other retailers. For additional information, please visit http://www.UnboundCommerce.com.

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Wilson Kerr
Unbound Commerce
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