BrightWave & Gigya Partner to Better Serve World Class Client Rosters

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Leading Email Marketing Agency and Leading Customer Identity Management Platform Ink Deal to Deliver Strong Customer Relationship Products and Services

BrightWave, North America’s leading email marketing agency, and Gigya, the leader in Customer Identity Management, signed a partnership agreement to deliver additional products and services to each other’s client bases. BrightWave helps clients build better and smarter customer relationships across email and CRM channels for prominent brands like Aflac, Chick-fil-A, Mattress Firm and Mizuno. Gigya will work with BrightWave to deliver its customer identity management technology, while BrightWave will provide strategic services across customer relationship channels for Gigya clients.

Gigya’s Customer Identity Management Platform helps companies build better relationships by turning unknown visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles, and provide better service, products and experiences by integrating data into marketing and service applications. BrightWave delivers best of breed email and eCRM services through strategic, creative and campaign management solutions delivered by its team of subject matter experts.

“Gigya is a really exciting company leading the charge to help companies strengthen their relationships with their customers, “says Brent Rosengren, Chief Client Officer of BrightWave. “Our core business is helping our clients drive revenue and build customer relationships, and Gigya will allow us to serve our clients in a new and meaningful way. This partnership is an important one, and we look forward to it delivering success to our clients.”

“We’re excited to bring our Customer Identity Management Platform to an even broader base of customers and BrightWave will help us achieve this,” said Patrick McCue, Gigya’s Vice President of Global Channels and Alliances.

About BrightWave
BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing and CRM programs to drive revenue and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, Mattress Firm, Mizuno and Phillips 66. For more information, please visit

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