Toms River, NJ (PRWEB) April 23, 2015
Yashi, the industry leader in location-focused video advertising technology, today announced recent additions to the company’s team. Industry veterans Owen Weed and Charles Guevara join Yashi as Senior Directors of Sales, where they will support the company’s growth as customer demand for Yashi’s platform increases nationwide.
Mr. Weed brings on a depth of experience in digital ad sales, having spent portions of his 20-year career at Yahoo!, NBC Universal, and AT&T Interactive. Mr. Guevara joins Yashi with 14 years of experience across the digital space, most recently as the Vice President of Sales at OwnerIQ.
Yashi, which was recently acquired by Nexstar Broadcasting Group, has seen a revenue growth of 382% over the past three years. Across the board, digital ad spend continues to rise, with the US audience for digital video projected to surpass 200 million viewers this year, as reported by eMarketer. The two new team members will aid Yashi in continuing to capitalize on this extreme market growth, enabling Yashi to maximize agility and optimize the experience for national advertisers, who can strategically reach their target audience through Yashi’s Platform.
“Our vision at Yashi is to provide the best possible targeting technology for advertisers across the nation. Owen Weed and Charles Guevara will play a key role in expanding our reach and providing high quality solutions for our clients,” said Scott Hoffman, Head of Revenue and Operations at Yashi. “Their reputations as leaders who value innovation and prioritize the customer experience make them a perfect fit for Yashi.”
Yashi is an award winning location focused video advertising platform that is owned by Nexstar Broadcasting Group, a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its television broadcasting and digital media operations. Yashi’s platform analyzes tens of billions of video ads in real time on a monthly basis across thousands of websites. To learn more about Yashi and the company’s leadership role in programmatic video advertising, please visit http://www.yashi.com