Strong Automotive Merchandising Negotiates Record “Added-Value” Commercials

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A record 303,084 non-paid television, radio, and cable spots were negotiated by the media department at Strong Automotive Merchandising in 2014.

A record 303,084 non-paid television, radio, and cable spots were negotiated by the media department at Strong Automotive Merchandising in 2014. This high number is in addition to spots paid for by clients. Strong represents over 110 automobile dealerships stretching from Florida to California, New York to Alabama. Strong negotiates media for 70% of its dealer clients in 32 media markets.

“We are firm but fair negotiators,” said John Paul Strong, owner. “We have earned respect from media partners, and we respect them. We have relationships and leverage buys with media partners. That’s been a key to our success in gaining additional air time at no costs to our clients.”

Strong specializes in advertising automobile dealerships and currently employs 58 professionals in account service, creative, interactive, production, media and administration. In addition to and in support of traditional media channels, Strong implements a number of web-based and direct contact strategies based on heavily researched market and trend analyses. All work is done in-house including studio production.

Shelia Grandy, media director at Strong, says, “Adding value to our media buys is standard operating procedure. We have spent considerable time and effort in building and maintaining relationships with our media partners. They respond by delivering significantly more spots than our clients pay for, increasing their market visibility. We always want to provide more than the client expects.”

CONTACT:
Robin Smith
rsmith(at)strongautomotive(dot)com

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Gayle Rogers
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